Operational Functions

1. Marketing

a. Manages the branding of the company

b. Manages the branding of products and product awareness campaigns

c. Provides in-depth market, industry, and competitive analysis, research, and positioning of the

products

i. Reviews local and international setting, and suggest application

ii. Conducts research for project feasibility

iii. Reviews existing products and suggest enhancement

iv. Conducts field visits for research and to evaluation of products

d. Directs the Marketing efforts onsite and online

i. Aligns with Product Development, Sales Team, and Power Mac Marketing team for

research to have an effective marketing & sales activities plan

ii. Develops marketing campaigns, for evaluation and approval of the General Manager

iii. Execute activities that will generate leads, including coordination with suppliers, e.g.

flyers, newsletter/email marketing, exhibits, events, saturation, online presence (social

media, website), B2B events, webinars, survey/fill-out forms, press releases, etc.

iv. Responsible for tracking and monitoring marketing budget

v. Manages SEO, SEM, and other analytics for the company and its products

e. Marketing operations – oversees fulfillment of client requirements in marketing/advertising

f. Prepares and submits weekly updates, and monthly report to the General Manager

g. Performs other duties as may be required by the immediate superior and/or the management

2. Website & Social Media Management

a. Directly manages online accounts and provides regular content updates (content creation)

b. Prepares a monthly content calendar for social media content updates

c. Updates the website for new products and inventory, in coordination with Programming team

d. Coordinates with Product Dev and/or Technical team for information and photos to be included

in the posts

e. Prepares and submits weekly updates, and monthly report to the General Manager

3. People Development

a. Manages the activities, performance, and development of the team

b. Conducts substantive and timely performance evaluation among his/her subordinates

c. Monitors job progress against key milestones

d. Provides training needs and maps out developmental plans for the team

e. Performs all other necessary tasks for the success of the Team

SPECIALIZATION/TECHNICAL SKILLS

Skilled in research, analyzing data, and creating and implementing plans within a timeline. Skilled in creating and

managing campaigns, generating content, and can drive sales growth. Social media, LinkedIn and online marketing.

SEO, SEM, and Google Analytics. Good in copywriting. Must be knowledgeable in presentation and reports.

Experience in B2B marketing. Proficient in MS Office applications and Google workspace. Knows basic Photoshop or Canva.

INTERPERSONAL SKILLS

Can lead a team and is efficient in resource management. Can work independently and can collaborate effectively.

Excellent customer service. Results-driven and committed. Excellent organizational, communication skills, and detail

oriented. Creative, innovative, and knows the trends.