• Develop Marketing Strategy: Create and execute a comprehensive marketing strategy that aligns with the gym's brand and business objectives.
• Brand Management: Ensure consistent brand messaging and identity across all marketing materials and channels. Maintain and enhance the gym's brand image and reputation.
• Campaign Development: Plan, execute, and evaluate marketing campaigns across various platforms, including print, digital, social media, email, and events.
• Content Creation: Oversee the creation of high-quality, engaging content for all marketing channels. This includes working with designers, photographers, and videographers to produce compelling marketing materials.
• Digital Marketing: Manage the gym's online presence, including website, social media accounts, and email marketing campaigns. Utilize SEO, SEM, and other digital marketing techniques to drive traffic and conversions.
• Market Research: Conduct market research to identify trends, target demographics, and competitor strategies. Use this information to inform marketing strategies and campaigns.
• Analytics and Reporting: Track and analyze the performance of marketing campaigns using tools such as Google Analytics, social media analytics, and other metrics. Provide regular reports with insights and recommendations for improvement.
• Event Management: Plan and coordinate promotional events, open houses, and community outreach initiatives to increase visibility and attract new members.
• Collaboration: Work closely with the sales, fitness, and customer service teams to ensure cohesive messaging and effective promotion of the gym's services and programs.
• Budget Management: Manage the marketing budget, ensuring cost-effective strategies and campaigns.

• Experience: Proven experience as a Brand Manager, Marketing Manager, or similar role, preferably in the fitness, wellness, or lifestyle industries.
• Skills: Strong understanding of marketing principles, brand management, and digital marketing. Proficiency in marketing tools and software such as Adobe Creative Suite, Google Analytics, and social media management platforms.
• Communication: Excellent written and verbal communication skills. Ability to create compelling and on-brand messages.
• Creativity: A creative thinker with a keen eye for design and detail.
• Analytical Thinking: Strong analytical skills to interpret data and make data-driven decisions.
• Organizational Skills: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Leadership: Strong leadership and team management skills.
• Passion for Fitness: A genuine interest in fitness, health, and wellness is a plus.

Education:

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required.