Position Overview

The Sales Manager for Digital Signage is responsible for driving sales and revenue growth for the company's digital signage products and services. This role involves developing and executing sales strategies, building and managing a sales team, and establishing strong relationships with clients to ensure customer satisfaction and repeat business.

The Sales Manager will be expected to stay abreast of the latest industry trends and technologies to provide innovative solutions to clients.

Sales Strategy and Planning:

• Develop and implement a comprehensive sales strategy to achieve sales targets and expand the customer base.
• Conduct market research to identify new business opportunities and assess competitive landscape.
• Develop sales plans, forecasts, and budgets, and align them with company objectives.
• Set sales targets and goals for the sales team, and monitor performance against these targets.
• Create and implement promotional strategies to boost sales and enhance brand presence in the market.

Team Management:

• Recruit, train, and manage a high-performing sales team.
• Develop training programs and materials to ensure the sales team is knowledgeable about digital signage products and services.
• Provide ongoing coaching, mentoring, and performance feedback to sales representatives.
• Conduct regular sales meetings and performance reviews to ensure team alignment and motivation.
• Foster a positive and competitive team culture that encourages collaboration and high performance.

Client Relationship Management:

• Build and maintain strong, long-lasting customer relationships.
• Understand client needs and requirements, and provide appropriate solutions.
• Conduct client presentations, demonstrations, and consultations to promote digital signage solutions.
• Address and resolve customer issues and complaints in a timely manner, ensuring high levels of customer satisfaction.
• Develop and execute customer retention strategies to encourage repeat business.

Sales Operations:

• Oversee the sales process from lead generation to closing deals.
• Prepare and deliver sales presentations, proposals, and contracts.
• Manage sales pipelines and ensure accurate sales forecasting and reporting.
• Utilize CRM tools to track customer interactions, sales activities, and progress towards goals.
• Ensure that all sales activities comply with legal and ethical standards.

Collaboration:

• Work closely with the marketing team to develop effective sales materials and campaigns.
• Collaborate with product development and technical teams to ensure customer requirements are met.
• Coordinate with other departments to ensure seamless delivery and support of digital signage solutions.
• Provide feedback to the product development team on market needs and potential improvements.
• Participate in cross-functional meetings to align sales strategies with overall company goals.

Market Intelligence:

• Stay up-to-date with industry trends, market developments, and competitor activities.
• Attend industry events, trade shows, and conferences to network and promote the company’s digital signage offerings.
• Gather and analyze data on market trends, customer preferences, and emerging technologies.
• Provide regular reports and insights to senior management on market conditions and sales performance.

Education: 

• Bachelor’s degree in Business, Marketing, Sales, or a related field. MBA is a plus. 

Experience: 

• Proven track record of at least 5 years in sales, preferably in the digital signage or related industry. 

• Experience in managing and developing a sales team. 

• Demonstrated success in achieving and exceeding sales targets. 

Skills: 

• Strong leadership and team management skills. 

• Excellent communication, negotiation, and presentation skills. 

• Ability to build and maintain strong client relationships. 

• Analytical and strategic thinking capabilities. 

• Knowledge of digital signage technologies and trends is highly desirable. 

Personal Attributes: 

• Results-oriented with a strong drive to achieve and exceed sales targets. 

• Self-motivated and able to work independently as well as part of a team. 

• Adaptable and able to thrive in a fast-paced and dynamic environment. 

• High level of integrity and professionalism. 

Working Conditions 

• This position may require travel to meet with clients, attend industry events, and conduct sales presentations. 

• Standard office hours with some flexibility required for client meetings and events outside regular hours. 

• Ability to work under pressure and manage multiple projects simultaneously.