East Lane Corporation (ELCOR) Overview: East Lane Corporation (ELCOR), established in 1994, specializes in distributing medical devices across the Philippines. The company began by marketing stoma care products from B. Braun, becoming their sole authorized partner by November 1995 to market the BIOTROL brand of ostomy appliances. BIOTROL was notable for being the first two-piece system in the Philippines with a lock-ring mechanism, reducing the pressure needed to fasten the pouch to the base plate. This innovation was followed by the launch of other products like CRYSALIS and the ALMARYS series, with the ALMARYS TWIN evolving into the ALMARYS TWIN PLUS in 2005. To address the Asian market's reimbursement challenges, ELCOR introduced the PROXIMA2 and PROXIMA one-piece appliances in 2006. Expansion into Disposable Examination Gloves: In 1996, ELCOR identified a demand for disposable examination gloves, which were initially sourced from local manufacturers. To ensure a reliable supply,