June is loud, proud, and full of rainbow everything. From colorful parades to social media filters, Pride Month brings celebration, and a lot of corporate logos switching to rainbow versions. But hereโs the question: Are companies walking the walk, or just rainbow-washing their brand?
In the Philippines, where workplace diversity is becoming a must-have rather than a nice-to-have, supporting LGBTQ+ employees isnโt just the โright thingโ to do; itโs smart business. Companies that embrace real inclusivity build stronger teams, better brand loyalty, and higher retention rates. And yes, they perform better too.
Why Supporting LGBTQ+ Employees Makes Business Sense
Supporting LGBTQ+ employees isn’t about trends, and it’s about results. Hereโs what inclusive employers get right:
1. Attracting Top Talent
Top candidates want to work where they feel safe and seen. In fact, younger job seekers, especially Gen Z, often choose employers who share their values. According to a survey, 76% of professionals would not apply to a company that lacks diversity and inclusion policies. When LGBTQ+ talent feels welcome, you attract smarter, stronger teams.ย
2. Boosting Employee Engagement and Retention
Inclusive workplaces = happy employees. And happy employees stick around.
When LGBTQ+ employees are supported year-round, not just in June, theyโre more likely to stay loyal and productive. According to a report, diverse companies are 36% more likely to outperform peers in profitability. Thatโs not just a stat, itโs a strategy.
Want to keep your team engaged? Check out Bossjobโs blog post on Love Languages at Work: Understanding What Keeps Your Top Talent Engaged for tips that help employers build a workplace culture that works.
3. Building a Better Brand Reputation
Customers are watching. Companies that support diversity and LGBTQ+ inclusion build trust with a wider audience. And in the Philippines, where social media drives much of public opinion, this matters.
Employees and customers alike want to support brands that do more than make money and want brands that make a difference.
Beyond Pride Month: Avoiding Rainbow-Washing
Putting up rainbow banners in June is easy. However, LGBTQ+ employees notice when the support ends on July 1.
Real inclusion is:
- Offering equal benefits and leave policies for all genders and relationships
- Establishing safe workplace reporting channels
- Celebrating Pride but also educating year-round
If you’re hiring or expanding your team, start with inclusive job descriptions and fair policies. Bossjob is an AI-driven tool that can help companies write better, bias-free job ads and match with the right talent. Learn more about Bossjobโs employer resources.
Inclusive Companies Perform Better
In the Philippines, some of the most progressive BPO and tech firms have reported lower turnover and higher employee satisfaction by implementing LGBTQ+ support policies. They sponsor LGBTQ+ employee groups, run ally training sessions, and offer benefits to same-sex partners.
Itโs not about politics, itโs about productivity.
When people feel safe, they do better work. And when teams are diverse, they solve problems faster. Inclusion helps everyone win.
5 Quick Tips for Supporting LGBTQ+ Employees All Year
- Listen to your team. Conduct anonymous surveys to understand their needs.
- Use inclusive language in internal comms and job ads.
- Offer DEI training that includes LGBTQ+ issues.
- Create safe spaces, both online and offline, for discussions.
- Celebrate milestones, not just Pride Month.
Inclusion Is Good Business
Supporting LGBTQ+ employees isnโt just good PR during Pride Month, and itโs a long-term investment in your team and your companyโs future. In the Philippines, the talent market is evolving fast, and businesses that embrace inclusivity are leading the way.
Looking to build a stronger, more inclusive workforce? Bossjob helps companies match with the right talent through smart, AI-powered recruitment. Start hiring better, explore Bossjob today!
