Job Summary:

The Digital Marketing Officer role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Content Creation and Review:

• Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.
• Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.
• Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.

Live-Selling Management:

• Plan and execute live-selling events in Marketplaces to drive product sales.
• Coordinate with influencers and livesellers to schedule and manage live-selling sessions.
• Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.
• Collaborate with Ecomm team to ensure the availability of featured products.
• Develop creative strategies to maximize reach and conversions during live-selling events.

KOL Outreach and Management:

• Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
• Build and maintain strong relationships with KOLs to foster collaboration and promote our products.
• Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.

Assist in Managing the UGC Content Creator Hub:

• Support the management of our UGC content creator hub by identifying and onboarding new content creators.
• Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.
• Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.

Affiliate Marketing Management:

• Develop and manage affiliate marketing programs to drive sales and expand reach.
• Identify and recruit new affiliates and partners to promote the brand and products.
• Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.
• Maintain relationships with affiliates to ensure active engagement and maximize partnerships.
• Create marketing materials and resources for affiliates to support their promotional efforts.

Analytics and Reporting:

• Track, analyze, and report on the performance of digital marketing activities.
• Use data to identify trends and insights, making recommendations for improvements.
• Provide monthly reports on KPIs to the team lead.

Perform other related work-related tasks as may be assigned.

Education: Bachelor’s Degree in Marketing, Business Management, Communication Arts or any related discipline  

Work Experience: 1-3 years of work experience preferably in a digital marketing role. 

Language: Proficient in the English and Filipino language

Skills:

• Strong written communication and presentation skills 
• Strong knowledge of social media platforms
• Strong knowledge of shooting, editing, and creative programs
• Visual design skills (Photoshop, Canva, Capcut etc.)
• Proficient in MS Office (Word, Excel, PowerPoint, etc.)