Product Manager
Job Description
Description
- Develops and manages the marketing plan of assigned brands or categories through strategy formulation, identifying segments and target customers and executing programs such as advertising, promotions, and tactical activities.
- Evaluates effectivity of marketing programs/campaigns and follows through to ensure sustainability of impact.
- Analyzes market information, consumer insights, competitive forces, price trends, and trade dynamics and use these defend to grow brands.
- Assesses market development, and identify business opportunities within the sales channels.
- Suggest alternative positioning strategies and market approaches as may be determined to boost attainment of product targets.
- Conceptualizes, provides detailed briefs for and approves marketing and communication programs for assigned products.
- Prepares the annual forecast for brands/categories and monitors product sell out and sell through works with Channel Marketing to maintain optimum stock levels and in-store availability of products at all times
- Presents and cascades approved marketing plans to the Sales Team.
- Uses marketing research tools and methodologies to determine market requirements of current and future brands.
- Monitors and tracks inventories of all promotional collaterals, premiums and brand Items.
- Reconciles monthly marketing activities expenditure versus approved budget.
Requirements
- At least College Degree, preferably Graduate of any Business Administration or Marketing course.
- At least with 1-3 years of experience in Product Marketing.
- Computer savvy.
- Knowledge in basic Accounting and Statistics.
- With functional skills on: communication, forecasting, customer service, planning, organizing, campaign execution and interpersonal skills.
Marian Del Espiritu Santo
HR OfficerOxpharm Inc.
Active this week
Working Location
36, 36 Matahimik Street. 36 Matahimik Street, Diliman, Lungsod Quezon, Kalakhang Maynila, Philippines
Benefits
Allowances
Telecommunication Allowance, Transportation Allowance
Employee Recognition and Rewards
Incentives
Government Mandated Benefits
13th Month Pay, Employee Loan, Pag-Ibig Fund, Philhealth, SSS/GSIS
Insurance Health & Wellness
Health Insurance
Perks Benefits
Employee Discount, Parking Space
Professional Development
Employee Assistance Program
Time Off & Leave
Birthday Leave, Vacation Leave
Posted on 29 October 2024
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