Marketing Manager
Job Description
Description
- SEO & Keywords: Implementing initial SEO strategies and developing keyword associations for better searchability.
- Google Maps: Updating and completing business location on Google Maps.
- Media Buying & Ads: Launching media buying and display ads, and testing campaigns for effectiveness.
- Google Analytics: Reviewing and interpreting Google Analytics for searchability insights.
- KOL & UGC: Identifying Key Opinion Leaders (KOLs) and user-generated content for engagement.
- Local Channels: Exploring local platforms for outreach.
- Competitor Analysis: Monitoring and reporting on competitor strategies.
- Campaign Performance: Establishing a system to evaluate campaign effectiveness.
- Digital Communication: Enhancing understanding of online communications and static company pages.
- Content Strategy: Developing a content calendar and system for weekly optimization, with content buckets for central and local social media pages.
- Website Management: Regularly managing and updating the website, and analyzing/recommending content updates.
- Social Media Management: Daily management of social media content and creating weekly content plans.
- Lead Generation: Generating leads through media buying based on social media algorithms and managing landing pages for better conversion.
- Analytics & Tracking: Setting up a tracking and monitoring system to report on analytics, ultimately increasing digital reach and leads.
Requirements
- Graduate of any 4- year Marketing, Advertising, Communications or any similar.
- At least 3-5 years work experience in any field of Marketing (Market research, Brand, Advertising and PR, Promotion, Sales, Retailing, Digital Marketing).
- Strong and confident communicator, great interpersonal skills, team player
- Willing to do field works/branch visits if needed
- Candidates must be willing to work on-site at North Edsa, Quezon City
team recruitment
WalterMart Shopping CenterHR Manager
Working Location
WalterMart - Munoz EDSA. 8001 Epifanio de los Santos Ave, Project 7, Quezon City, 1105 Metro Manila, Philippines
Posted on 03 October 2024
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