The Campaigns Manager oversees the performance of acquisition and engagement campaigns for Singlife’s businesses across performance marketing channels: in-app, social, ASO, SEM/PPC, display, etc.; offline channels: events, activations, etc.; and channels of our distribution partners.

Education: Bachelor’s Degree in Communications, Marketing, Computer Science, or similar courses

Technical Skillsets:

In-depth and hands-on experience in developing integrated marketing strategies and delivering business results from both online and offline channels

Expert knowledge of digital marketing concepts and principles, specifically in the realm of performance marketing: from customer acquisition strategies, app engagement strategies, affiliate marketing, database marketing, cross-channel campaign management, to analytics & attribution models

In-depth, hands-on experience on multi-channel digital media touch points: social, SEM/PPC, ASO, display, email, website etc.,

Intermediate knowledge/ experience on digital marketing tools & platforms is a plus: martech platforms (e.g. Google Analytics, Google Tag Manager, Google Firebase, AppsFlyer, headless CMS such as Zesty.io)

Other Skills Needed:

Opportunity Analysis – ability to define, gather, analyze and articulate marketing plans to rise above competition

Project Management – ability to plan, organize, delegate and manage resources to bring about a successful project

Financial Management – ability to orchestrate campaign budgets, cost estimates and invoices

Data analysis – ability to read data from dashboards to draw business insights that help drive data driven decisions

Stakeholder management – ability to work closely with internal stakeholders (rest of enterprise) and external partners (e.g. vendors or publishers)