Job Title: Copywriter

Location: Ortigas Center, Pasig City, Philippines

Work Setting: Hybrid

Company Overview: Kpability is a leading provider of marketing services, solutions, and consulting tailored to meet the needs of medium-sized to enterprise companies. We specialize in harnessing advanced data-driven and technology-enabled strategies and methodologies hinged predominantly on a customer-centric business philosophy. With a focus on B2B clientele, we pride ourselves on delivering exceptional service and results-driven solutions.

Job Description

As a Copywriter at Kpability, you will be responsible for crafting compelling and engaging content across various platforms to effectively communicate our brand message and engage our target audience. You will collaborate with marketing and creative teams to develop creative concepts and deliver high-quality copy that aligns with our client’s brand voice and marketing objectives.

Key Responsibilities:

• Develop and write clear, concise, and persuasive copy for marketing materials, including website content, product descriptions, email campaigns, social media posts, advertisements, and more.
• Collaborate with marketing and design teams to brainstorm and develop creative concepts for campaigns and projects.
• Conduct research to understand target audience demographics, preferences, and behaviors to tailor messaging and content appropriately.
• Ensure all content is accurate, grammatically correct, and aligns with brand guidelines and style standards.
• Edit and proofread copy to ensure clarity, consistency, and effectiveness.
• Stay updated on industry trends, best practices, and competitive landscape to continuously improve content strategies and messaging.
• Adapt writing style and tone to suit different platforms, audiences, and objectives while maintaining brand voice and identity maintaining brand voice and identity.

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Minimum of 2 years of experience as a Copywriter in both B2B and B2C environments.•
• Strong portfolio showcasing diverse writing samples across different channels and formats.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and accuracy.
• Ability to think creatively, generate ideas, and translate concepts into compelling copy.
• Strong understanding of digital marketing principles and SEO best practices.
• Proficiency in content management systems (CMS) and familiarity with digital marketing tools and analytics platforms.
• Ability to work collaboratively in a fast-paced environment, prioritize tasks, and meet deadlines.
• Creative thinking, problem-solving skills, and a passion for storytelling.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and dedicated team.
• Professional growth and development opportunities.
• A positive and inclusive company culture.