Description

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across all social platforms.
• Monitor social media channels for trends and customer feedback, adjusting strategies as necessary.
• Analyze performance metrics using tools such as Google Analytics to continuously improve social media campaigns.
• Collaborate with the marketing team to align social media strategies with overall brand goals.

Requirements

• Educational Qualifications: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Experience Level: Minimum of 5 years of experience in social media management, digital marketing, public relations.
• Skills and Competencies: Proficiency in Google Analytics, digital marketing strategies, and brand marketing.
• Qualities and Traits: Strong writing and communication skills; ability to formulate strategic plans.
• Responsibilities and Duties: Familiarity with the US media landscape and industry award programs.
• Skills and Competencies: Experience with PR tools and corporate communications.