MarketingSalesCustomer ServiceNetworkingSocial MediaPromotionsCanvaCommunication and Interpersonal SkillsPresentationCopywriting
Description
Campaign Development & Execution: Assist in planning and executing integrated marketing campaigns across digital, print, and in-store channels to drive product awareness and customer engagement.
Content Creation: Develop, curate, and manage content for social media, blogs, and newsletters, focusing on both product and franchising content. Ensure brand consistency and engaging messaging across all platforms.
Social Media & Digital Marketing: Monitor and engage with customers across social media channels. Manage social media ad placements, analyze performance, and adjust strategies to increase brand reach and franchise inquiries.
Franchise Marketing Support: Support the Franchising team by creating targeted marketing materials for franchise expos, presentations, and lead generation efforts. Collaborate on strategies to attract franchisees and support franchise growth.
Market Research: Conduct market research, competitor analysis, and franchise market studies to stay updated on industry trends and customer preferences. Identify new marketing and franchising opportunities.
Partnership Coordination: Assist with the Partner Outlet Program and franchisee marketing support. Work with local businesses and influencers to promote Dingras Empanada as the preferred choice for pasalubong and franchise investment.
Event Coordination: Assist in planning and executing marketing events, promotions, and franchise showcases. Manage event logistics, materials, and branding for successful campaigns.
Reporting & Analytics: Track and analyze campaign and franchise lead performance, including engagement metrics, lead quality, and conversion rates. Generate reports to guide future marketing and franchising efforts.
Requirement
Bachelor’s degree in Marketing, Business, Communications, or related field.
1-2 years of experience in a marketing role, with exposure to franchising, retail, or the F&B industry preferred.
Familiarity with social media management and digital marketing analytics tools.
Excellent communication skills in English and Filipino.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Knowledge of franchising and experience in franchise marketing is an advantage.
Proficiency in design tools (e.g., Canva, Adobe Creative Suite) is a plus.