Key Responsibilities

• Lead and drive overall sales strategy and revenue growth across retail stores, key accounts, and distribution channels
• Set sales targets, forecasts, and performance metrics aligned with company goals
• Manage and oversee sales teams (retail, accounts, distributors) to ensure target achievement
• Develop and expand key accounts, partnerships, and new market opportunities
• Monitor sales performance, analyze trends, and implement action plans to improve results
• Collaborate with Marketing, Production, Supply Chain, and Finance to align demand, supply, and promotions
• Ensure proper execution of pricing, promotions, and trade activities
• Strengthen customer relationships and ensure high levels of client satisfaction
• Oversee sales operations including order flow, reporting, and sales processes
• Lead, coach, and develop the sales team to improve performance and capability

Education & Experience 

• Bachelor’s Degree in Business Administration, Marketing, Management, or related field 
• At least 5–8 years of experience in sales, preferably in retail, FMCG, or food manufacturing industry 
• With at least 2–3 years in a managerial or leadership role 
• Proven track record in achieving sales targets and handling multi-channel sales operations 
• Experience in handling key accounts, distributors, and retail networks is highly preferred

Competencies

• Strong leadership and team management skills 
• Strategic thinking and business development capability 
• Strong sales planning, forecasting, and execution skills 
• Excellent negotiation and relationship management skills 
• Analytical skills in sales data, trends, and performance metrics 
• Results-driven with strong accountability for targets 
• Effective communication and cross-functional collaboration skills 
• High level of professionalism and integrity