Job Title: Marketing Specialist

Location: Fully On-site

Employment Type: Full-time

We are seeking a results-driven Marketing Specialist to elevate our overall brand presence and boost sales performance across our e-commerce platforms. In this role, you will execute integrated marketing campaigns while managing our live commerce operations and influencer partnerships for top consumer electronics brands, including Xiaomi, POCO, and Tylex. You will manage live stream operations, source and collaborate with Key Opinion Leaders (KOLs), and execute promotional strategies designed to maximize store traffic and revenue.

Key Responsibilities

• Plan and execute promotional marketing strategies and platform-wide campaigns tailored for major online shopping channels (e.g., Shopee, Lazada, TikTok Shop).
• Oversee end-to-end live streaming operations, including scheduling, briefing, and managing live streamers, coordinating featured products, and monitoring broadcast sales performance.
• Identify, source, and build relationships with relevant tech, lifestyle, and consumer electronics KOLs and content creators to expand brand reach and drive affiliate sales.
• Collaborate with internal creative and multimedia teams to guide the creation of marketing collateral, promotional banners, and campaign-specific content.
• Monitor, analyze, and report on campaign outcomes, live stream metrics, and KOL performance to ensure strong return on investment (ROI).
• Stay informed on market trends in the consumer electronics space, platform feature updates, and competitor activities to spot new promotional opportunities.

Qualifications

• At least 6 months of experience in marketing, trade marketing, or e-commerce campaign management—preferably within consumer electronics or retail.
• Solid understanding of major e-commerce platforms and social commerce ecosystems (Shopee, Lazada, TikTok Shop).
• Direct experience in sourcing KOLs, managing influencer contracts, and directing live stream hosts.
• Ability to evaluate marketing campaign metrics, sales data, and engagement rates to refine marketing strategies.