Founded in 2010, Xiaomi has grown from a budget smartphone startup into one of the world’s largest consumer electronics brands. The company operates under a unified "Human × Car × Home" strategy, designed to bind smartphones, smart home appliances (AIoT), and electric vehicles into a single, cohesive software ecosystem powered by Xiaomi HyperOS.

POCO started in 2018 as a disruptive sub-brand under Xiaomi, launching the legendary POCO F1—a phone that revolutionized the market by offering top-tier flagship processors at a fraction of the cost. In 2020, POCO transitioned to operate as an independent brand, though it still shares Xiaomi’s manufacturing supply chain, quality control, and software base (Xiaomi HyperOS).

Founded in 2005, Razer is recognized globally as the leading lifestyle brand for gamers. Synonymous with its iconic triple-headed snake logo and distinct neon-green aesthetic, the company has built a massive ecosystem spanning high-performance hardware, software, and lifestyle gear.

Established in 2012, Tylex is a consumer electronics brand that has built a strong reputation, particularly in the Southeast Asian market like the Philippines, for delivering affordable, highly utilitarian tech accessories. Rather than chasing the ultra-premium tier, Tylex focuses on dependable, everyday essentials ranging from high-capacity mobile power solutions to audio and home utility gear.