Marketing and Sales

• Prepare a comprehensive Marketing Plan with budget on a quarterly basis, in collaboration with the Marketing Consultant. Conduct research to:

1. Understand the current market trends, customer needs, and competitive landscape.
2. Identify growth sectors and opportunities.
3. Develop new products with product price analysis.

• Evaluate the effectiveness and efficiency of Food Panda and Grab Food promotions and
• campaigns.
• Monitor marketing and sales performance to adjust strategies, as needed.
• Collaborate with other departments to align marketing efforts with overall company goals.
• Design and create marketing collaterals, posters, and artcards.

1. Ensure consistency in branding across all marketing materials and channels.

• Raise brand awareness by attending marketing events and activities.
• Facilitate product launches and promotional campaigns.
• Coordinate with external partners such as Vloggers, Influencers, and Event/Bazaar Organizers for marketing deals and initiatives.
• Represent WL for marketing-related and brand concerns involving stakeholders (franchisees, clients, event organizers, etc).

Social Media Management

• Oversee and manage WL’s social media platforms.
• Prepare and maintain a social media content calendar to ensure consistent and timely delivery of content.
• Monitor social media performance metrics to improve customer engagement, reach and retention, as needed.
• Manage and ensure growth for WL’s social media presence.
• Create engaging content for various platforms, including websites and social media.
• Ensure all content is accurate and aligned with the brand’s voice and messaging.
• Collaborate with designers or multimedia experts, as needed.

Customer Service and Experience

• Handle customer inquiries received in-person or via phone, email, social media and delivery partner platforms providing accurate and timely information.
• Respond to and resolve customer complaints in close coordination with the responsible department/unit.
• Monitor and consolidate reviews received from Food Panda, Grab Food and all social media platforms.
• Ensure to escalate areas of concern to the top management.
• Gather and analyze overall customer feedback to identify areas for improvement.

Corporate Social Responsibility

• Plan and execute CSR programs and projects such as, but not limited to, community outreach and environmental sustainability.
• Build and maintain partnerships with non-profit, community organizations, and other stakeholders.
• Provide detailed reports and analysis to top management of CSR activities, outcomes, and impacts.

Others

• Develop strategies to source additional franchisees.
• Conduct orientation for potential franchisees.
• Serve as point-of-contact for crisis management which may affect WL’s brand and operations.
• Perform other duties as may be assigned by the immediate supervisor from time to time.

• Graduate of any 4-year business-related course, preferably Marketing
• With practical experience in marketing, communication and customer service
• Experience in the following is a plus:
• Digital marketing, managing social media and content creation for a food or retail brand
• Handling Corporate Social Responsibility initiatives