Maketing Officer

₱30-35K[Monthly]
On-site - TaguigFull-time1-3 Yrs ExpBachelor
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Job Description

Sales and MarketingBusiness IntelligenceBrandingBusiness AnalysisDigital MarketingBrand MarketingAdvertisingCampaign Performance MonitoringContent OperationMultimedia

Description

  • The Marketing Officer will be responsible for developing and executing marketing plans, building brand awareness, and driving customer engagement through digital, retail, and traditional channels.
  • The ideal candidate should have a passion for gourmet food, experience in food product marketing, and a deep understanding of consumer behavior within the culinary space.
  • Develop and implement comprehensive marketing strategies to promote the Jamon brand and increase market share.
  • Identify key market trends, customer segments, and competitor activities in the gourmet food industry.
  • Collaborate with sales, product development, and operations teams to ensure alignment between marketing efforts and business objectives.
  • Manage brand positioning and messaging to ensure a strong and cohesive identity across all platforms.
  • Develop compelling content, including product descriptions, promotional materials, and social media posts that align with the brand’s values.
  • Ensure consistent brand voice and visuals across marketing campaigns.
  • Oversee the company’s online presence, including website, social media channels, and e-commerce platforms.
  • Analyze digital marketing performance, optimize campaigns, and report on key metrics (e.g., ROI, click-through rates, customer acquisition costs).
  • Plan and execute new product launches and seasonal campaigns.
  • Develop partnerships with restaurants, gourmet food stores, and retailers to increase product availability and visibility.


Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • With 2-3 years of experience in marketing, preferably within the food and beverage industry or gourmet food segment.or
  • An interest or background in gourmet food, particularly Jamon or similar artisanal products, is highly desirable.
  • Understanding of digital marketing strategies and tools.
  • Written and verbal communication skills.
  • Proficiency with analytics tools like Google Analytics, social media insights, and email marketing platforms.
  • Familiarity with e-commerce and online sales strategies.


Jonna Castaneda

Cork Wine Bar and Shop Inc.HR Assistant Receuitment Manager

Working Location

G/F, The W Fifth Avenue, H23X+8JV, 5th Ave, Taguig, Metro Manila, Philippines

Benefits

  • Employee Recognition and Rewards

    Employee Recognition Program

  • Government Mandated Benefits

    13th Month Pay, Pag-Ibig Fund, Paid Holidays, Philhealth, SSS/GSIS

  • Insurance Health & Wellness

    Life Insurance, HMO

  • Perks Benefits

    Free Meals

  • Professional Development

    Job Training, Professional Development

  • Time Off & Leave

    Sick Leave, Vacation Leave

Read More

Posted on 30 September 2024

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