A. Digital Marketing

· Oversees online marketing strategies in all social media channels including updates, design, and user experience.

· Plan and execute digital marketing campaigns to raise brand awareness.

· Responsible for increasing traffic flow in all social media channels.

· Develop engaging online content and visuals for social media networking accounts such as Facebook, Instagram, etc.

· Manage day-to-day updates/posts.

· Monitors engagements, clicks/views, and audience reach of each post on a daily basis.

· Works with marketing and sales team members in the development of content for the brand’s websites and social media platforms including banners and promotions.

· Responsible for promoting events, marketing activities, and sponsorship updates on all social media channels.

· Conducts email ; text blasts prior to the event schedule to promote upcoming marketing activities.

· Responsible for the reproduction of printed marketing materials such as posters, tarpaulins, pull-up banners, catalogs, price signage, etc.

· Coordinates with graphic artists regarding the development of new visuals & designs for our products.

· Responsible for monitoring brand mentions across all social media channels and responding to any customer inquiries and complaints online.

· Manage sponsorships and partnerships with the different associations or private sectors to promote brand awareness.

· Make research and analysis of the market trends and competition and recommend

· effective and appropriate marketing initiatives/advertising or promotions as needed. Responsible for evaluating customer research, new trends, market conditions & competitor’s data.

· Ensures brand integrity for all online communications.

· Performs other related tasks as may be assigned from time to time.

B. Marketing Events Support

· Provides assistance during marketing events (ingress, implementation, and egress).

· Ensures that all logistical requirements for the event are set up properly in accordance with the floor plan. Create liquidation reports and other post-event reports submitted by the marketing team.

· Supervises the conduct of inventory of marketing collaterals, giveaways, etc.

C. Reportorial

· Social media Insights monthly report

· Online campaign results

· Social media Ad expenses report

· Retail store and social media foot traffic & inquiry report

· Retail store and social media customer feedback report

· Other marketing reports related to digital and promotion