Core Function

• Generates and writes compelling narratives and stories that resonate with the target audiences and effectively communicate the company’s values, achievements, and unique selling propositions
• Monitors all media coverage (tv, paper & radio) , social media platforms and sentiments related to the company’s brand and services.
• Manages content calendar and ensures timely and accurate content creation and posting.

Duties and Responsibilities

I. Strategic

• Produces high-quality, engaging, and on-brand digital content for various platforms, including website, social media, email marketing, and other digital channels.
• Develops and maintains a consistent brand voice, tone, and messaging across all communication channels such as BKPI online website, social media, press releases, and other communication channels

II. Project Execution

• Develops monthly content calendar for assigned channels
• Writes, edits, and optimizes website content, including social media pages, blog posts, and other digital platforms based on the approved content calendar.
• Creates and curates digital content, including posts, captions, and visual assets, tailored to each platform's best practices and target audience.
• Work closely with the Digital Manager to develop and implement a comprehensive content strategy for the organization's digital platforms, including website, social media, email marketing, and other online channels.
• Collaborates and coordinates with Creative and IT teams to create visually appealing and engaging digital content.
• Implements SEO best practices and monitor website traffic and engagement metrics.

III. Analytical

• Monitors and analyzes digital content performance metrics, including website traffic, social media engagement, email open rates, and conversions.
• Provides data-driven insights and recommendations to refine and optimize the content strategy.
• Utilizes target-audience insights from data analyses to create compelling content.

IV. Project Management

• Works closely with the cross –functional teams including Digital Manager, CSR, PR, graphic designers , IT and Product Marketing to ensure consistency and alignment across all communication efforts
• Ensures that all digital content adheres to the organization's content governance policies, including compliance, legal, and regulatory requirements.
• Optimizes content for search engines by incorporating relevant keywords, meta descriptions, and other SEO best practices. This helps improve BK CSR programs and activities online visibility and reach

V. Learning & Growth

• Participates or attends in online courses, webinars, workshops or certification programs to enhance skills and knowledge on digital content and editing writing skills.
• Pursues advanced degrees or certifications in relevant fields, such as content strategy, digital marketing, or brand management.
• Collaborates with cross-functional initiatives or campaigns to gain exposure and insights to different aspects of branding and public relations.
• Takes on challenging projects or assignments that stretch beyond the current scope of responsibilities

Qualifications

• 4-year degree in marketing, digital media, Journalism
• communication, or website/graphic design.
• 2-4 years of experience in content writing, copywriting, or digital marketing
• Proven track record of creating high-quality, engaging content for various platforms (website, social media, email, etc.)
• Experience with corporate branding, public relations, or marketing communications is highly desirable