Job Title: Food & Beverage (F&B) Sales Executive

Reports To: Sales Manager

Job Summary

The F&B Sales Executive is primarily responsible for generating new business opportunities and increasing revenue through proactive sales efforts. This role focuses on client acquisition, account management, and revenue growth for catering and food & beverage services. The ideal candidate is results-driven, persuasive, and skilled in building strong client relationships.

Key ResponsibilitiesBusiness Development & Client Acquisition

• Identify, prospect, and secure new corporate and individual clients for catering and F&B services.
• Conduct market research to identify potential customers, industry trends, and new sales opportunities.
• Generate leads through cold calls, networking, site visits, referrals, and online research.
• Set sales appointments, deliver compelling presentations, and conduct product/service demonstrations.
• Prepare and submit proposals, quotations, and service packages tailored to client requirements.
• Negotiate pricing, terms, and contracts to successfully close sales.
• Achieve and exceed assigned sales targets and revenue goals.

Account Management

• Serve as the main point of contact for assigned accounts.
• Maintain strong, long-term relationships with corporate clients, event organizers, and partners.
• Identify opportunities to upsell and cross-sell services to existing clients.
• Ensure client satisfaction from inquiry to service delivery handover.

Sales Coordination & Support

• Coordinate with operations and events teams to ensure accurate communication of client requirements.
• Provide clear turnover details once the sale is closed.
• Monitor competitor activities and provide market feedback to management.
• Assist in developing sales strategies, promotional campaigns, and pricing structures.

Reporting & Administration

• Maintain updated sales pipelines and records.
• Submit weekly sales reports, forecasts, and performance updates.
• Ensure timely processing of contracts, billing coordination, and payment follow-ups.

Qualifications

• Bachelor’s degree in Hospitality, Business, Marketing, or a related field.
• At least 1–2 years of experience in Sales, Business Development, or Account Management, preferably in catering, hotel, or F&B industries.
• Strong prospecting, negotiation, and closing skills.
• Excellent communication and presentation abilities.
• Self-motivated, target-driven, and confident in meeting sales quotas.
• Strong networking and relationship-building skills.
• Ability to work independently and as part of a team.