The Business Development Manager leads the strategic expansion, commercial growth, and market placement of the company's trading and consumer goods portfolio. This role requires a hands-on leader who drives high-value account acquisitions, builds robust distributor and retail networks, and oversees revenue optimization strategies. The Manager collaborates heavily with Trade Marketing, Logistics, Finance, and Legal teams to launch new SKUs, improve product velocity, and steer corporate growth agendas into profitable market realities.

Key Responsibilities

• Strategic Growth & Channel Leadership: Develop and execute commercial growth roadmaps across diverse FMCG channels, maximizing market penetration in modern trade (supermarkets/hypermarkets), traditional trade (wholesalers), and emerging digital commerce networks.
• Distributor Network & Key Account Management: Lead business negotiations, joint business planning (JBP), and commercial terms reviews with key account buyers, regional distributors, and strategic partners to hit aggressive volume targets.
• Revenue & Profitability Optimization: Formulate pricing strategies, evaluate margin performance, and review feasibility studies for new product introductions (NPI), bundle deals, and regional commercial programs.
• Advanced Market Intelligence & Category Audits: Spearhead structural market research frameworks, competitor benchmarking, and detailed store audits to assess pricing trends, out-of-stock (OOS) risks, and category market share.
• Trade Marketing & Execution Strategies: Partner with Marketing and Creative teams to conceptualize high-impact product visibility campaigns, optimize shelf-space allocations, and oversee point-of-sale display executions.
• Venture Coordination & Field Leadership: Manage localized field validation efforts, client site reviews, and partner engagements to secure raw market intelligence and validate commercial viability.

Qualifications

• Technical Knowledge: High-level mastery of FMCG distribution mechanics, retail category management, supply chain flows, modern/traditional trade dynamics, pricing models, and corporate finance frameworks (such as PESTLE and SWOT analysis).
• Behavioral Competencies: Outstanding business acumen, powerful negotiation capabilities, persuasive and presentation-ready communication skills, analytical thinking, and a strong drive to hit targets through collaborative leadership.
• Job Requirements: Bachelor’s degree in Business Administration, Marketing, Economics, Finance, or a related field; a Master's degree or post-graduate corporate units is an advantage. Must have at least 5+ years of solid commercial experience in Business Development, Key Account Management, or Corporate Sales specifically within the FMCG or consumer goods sector, with a proven track record of handling major multi-channel projects. Highly willing and flexible to travel for account development and store audits.

Benefits

• HMO and Group Life Insurance
• Anytime Fitness Membership
• 12 days Vacation Leave and 12 days Sick Leave
• Unused leave credits convertible to cash
• Birthday Allowance and Newlywed Benefits
• Bereavement Leave with Financial Assistance
• Professional Trainings and Ambassador Awards recognition
• Quarterly Company Events