Job description:

Key Responsibilities

• Identify and prioritize new customer segments and industries
• Conduct market mapping and competitor analysis to uncover high-potential leads
• Develop outreach campaigns (calls, visits, digital touchpoints) to convert prospects
• Build early-stage relationships and move leads into the sales pipeline
• Partner with marketing to design targeted campaigns for key industries
• Provide customer insights to shape content, messaging, and product positioning
• Participate in exhibitions, seminars, webinars, and industry forums
• Support creation of case studies, success stories, and testimonials
• Leverage digital tools (LinkedIn, WeChat, email marketing) to boost visibility
• Track campaign performance and share feedback to enhance lead quality
• Maintain and expand existing customer relationships
• Develop account plans and cross-selling strategies
• Deliver accurate forecasting and pipeline reporting
• Monitor competitor activities, pricing, and product trends
• Share insights with product and marketing teams to support strategy

Required Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field
• Proven success in new customer development and lead generation
• 3–8 years of B2B sales experience in manufacturing, components, or industrial solutions
• Strong communication, presentation, and digital engagement skills
• Hunter mindset with curiosity for markets
• Collaborative, customer-first, and adaptable
• Strong ownership and accountability