Job Title: Brand Strategy Lead / Brand Director

Key Responsibilities

Brand Strategy & Market Entry

• Lead development of brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for high-level clients
• Oversee market research, competitor analysis, audience profiling, perception audits, and cultural localization strategies
• Translate international or China-based brand directions into locally relevant Philippine strategies
• Diagnose complex business problems and convert them into clear strategic directions
• Lead full strategic deck development from insight to execution across all accounts

Integrated Marketing Planning

• Integrate brand strategy with execution across all marketing channels: events, PR, social media, OOH, digital, influencer, retail, dealer networks, and partnerships
• Design campaign systems and frameworks that guide creative, media, and production teams
• Oversee launch strategies for automotive, tech, gaming, FMCG, and lifestyle brands
• Ensure full brand consistency across all consumer touchpoints (offline and online)

Leadership & Client Ownership

• Lead senior-level client presentations (founders, CMOs, country GMs)
• Own multiple branding accounts and ensure strategic consistency across them
• Oversee all strategic outputs for quality and direction
• Lead SOW development, proposals, and scoping for new business
• Mentor and guide managers, executives, and junior team members
• Help build and scale the agency’s branding capability as a service line

Qualifications

1. 8+ years experience in brand strategy, branding, or agency-side planning
2. Strong agency background (non-negotiable)
3. Proven leadership across multiple branding accounts
4. Deep expertise in:
5. Brand positioning
6. Messaging frameworks
7. Brand architecture
8. GTM strategy
9. Campaign platform development
10. Cultural localization strategy

Skill Requirement

• Strong executive presence and client-facing ability
• Ability to independently lead strategy without supervision
• Experience mentoring teams and managing delivery quality