Job Title: Branding Manager / Brand Manager

Key Responsibilities

Brand Strategy & Market Entry

• Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines
• Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies
• Translate international or China-based brand directions into strategies that fit Filipino consumers
• Identify client business challenges and turn them into clear strategic direction
• Build full strategic decks from insight to execution recommendation

Integrated Marketing Planning

• Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships
• Create campaign frameworks that guide creative, media, content, and event teams
• Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands
• Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)

Leadership & Execution

• Lead end-to-end branding projects across multiple accounts
• Brief and manage creative, content, and design teams
• Present strategies to clients (founders, CMOs, GMs)
• Manage timelines, revisions, and client relationships
• Support SOW creation and project scoping
• Mentor junior and mid-level staff

Qualifications

1. 5–8 years experience in branding, strategy, or agency planning
2. Must have strong agency-side experience (client handling + execution ownership)
3. Strong experience in brand positioning, GTM, and campaign strategy
4. Ability to independently lead client presentations
5. Experience managing multiple accounts simultaneously
6. Strong strategic writing and deck-building skills