Brand Manager
Job Description
Description
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Knowledgeable in automotive industry specializing in motorcycle
Requirements
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mixStrong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
Ken Alvin Mariano
Sobeler Corp.HR Manager
Working Location
8 Don C. Manuel, 8 Don C. Manuel, Quezon City, Metro Manila, Philippines
Benefits
Allowances
Meal Allowance, Transportation Allowance
Employee Recognition and Rewards
Commission, Annual Appraisal, Incentives
Government Mandated Benefits
13th Month Pay, Employee Loan, Pag-Ibig Fund, Paid Holidays, Philhealth, SSS/GSIS
Insurance Health & Wellness
Accidental Death & Dismemberment Insurance
Perks Benefits
Employee Discount, Parking Space
Professional Development
Mentorship Program
Time Off & Leave
Bereavement Leave, Birthday Leave, Sick Leave, Vacation Leave
Posted on 06 September 2024
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