Established in 2003 with a primary focus on distributing underwater photo and video equipment. Driven by passion in scuba diving, the progression to diversify into scuba diving equipment was natural. The company acquired super premium hardware brands to address the top-end line of the market. In 2012, the company decided to diversify further into a premium brand and specialty line for active lifestyle sports. We expanded into a diverse sports range focused around core lifestyle sports categories of scuba diving, snorkeling, surf & wake, running, stand-up paddle and swim-bike-run. The product profiles provided value, prestige, practicality, and convenience targeting AB+ active style for both local, expatriate and tourists. Our philosophy is to provide our patrons with premium products available in a specific variety, various colors, and functionality that they can buy locally at prices equal to or better with international pricing.