Leny Beauty, a company born from a father's entrepreneurial spirit and a daughter's namesake, embodies the essence of family legacy and passion for the beauty industry. Named after the daughter, Leny, the company was founded by the father and began humbly as a small perfume shop, driven by his vision and determination. Over time, it evolved into a thriving establishment, expanding its offerings to include not only perfumes but also makeup and skincare products. Additionally, he ventured into the real estate sector and became the wholesaler of a makeup brand this year. The company's journey reflects the resilience and adaptability of the Founder. Originally aspiring to be a dentist, he followed his instincts and embarked on a diverse entrepreneurial path. From an ice cream shop to a toy store, he explored various ventures before finding his true calling in the perfume business. This journey is a testament to his entrepreneurial spirit and willingness to seize opportunities. Leny became deeply involved in the family business from a young age, drawn to the captivating world of beauty. Starting at just 13, she immersed herself in the operations of the shop, learning the intricacies of the trade. Over the years, her passion and dedication propelled her to take on the role of social media manager, leveraging digital platforms to expand the company's reach and visibility. Her journey into the chosen field was not without its twists and turns. Initially aiming for dentistry, she faced disappointment when not accepted. Yet, fate had other plans. Opting for a major in biochemistry as a stepping stone to reapply for dentistry, she found herself unexpectedly captivated by it. This decision to leverage her expertise to contribute to the family's business aligns her passion for science with her entrepreneurial spirit, driving the company's expansion and innovation. In choosing biochemistry over dentistry, she discovered not just a career path, but a calling, resonating deeply with her aspirations and ambitions. The involvement of both parents adds another layer of significance to the company's story. The mother, a multitasking powerhouse, assumed the role of store manager in 2020, balancing her responsibilities with grace and efficiency. Her ability to juggle family, home, and business exemplifies the resilience and dedication ingrained in the family. As Leny Beauty continues to grow and evolve, it remains rooted in its core values of quality, integrity, and family. With the upcoming launch of its website, the company is poised to reach new heights, offering exceptional products to a wider audience. Through collective efforts and unwavering commitment, Leny Beauty is not just a business but a testament to the power of family and perseverance in the pursuit of one's dreams.