Our Story My passion for creativity in fashion and acumen for business started when I was still in college. I engaged in the apparel business and eventually evolved to be a fragrance entrepreneur, that is Aficionado. This catapulted me to success why they called me “The Lord of Scents”. I also share this success with my family, friends and stakeholders and make it a point to give back to the community.   Aficionado perfume is my business and I work for customers to always experience the satisfaction in our perfumes. About Aficionado Manufacturing and Distribution Aficionado is operated by Central Affirmative Company Inc. (CACI) which was established by its president and CEO, Mr. Joel Cruz on Sept 5, 2000. It manufactures and distributes perfume, scented personal care and home care products for both retail sales and institutional distribution. CACI ensures quality products that comply with high standards of the International Fragrance Association (IFRA), Good Manufacturing Practices (GMP) and ISO 9001: 2015 by TÜV Rheinland. CACI uses imported fragrance oils from Germany, France, UK and Spain with a team of professional formulators, chemists and process engineers. The Manufacturing plant at Sterling Industrial Park in Bulacan, Philippines has fully equipped laboratory for product research and development with state-of-the-art automated front to back end production to packaging. Distribution is in partnership with reputable logistics companies for both domestic and international markets. Aficionado products are available in more than 500 mall and department store locations in the Philippines, Key Accounts such as supermarkets, drug store chains, convenience stores, direct dealers and distributors to serve tertiary outlets up to neighborhood stores or “Sari-Sari”stores In the International market, Aficionado products are available in the Middle East in UAE, Saudi Arabia, Bahrain and Qatar; in ASEAN countries such as Brunei, Cambodia, Malaysia, Singapore and Thailand; in other Asian countries like Taiwan and Pakistan; in Oceania in New Zealand, Saipan, Solomon Islands and in the Americas in Canada as well as specialty Filipino stores in the USA. CACI provides Contract Manufacturing or Tolling Services for other countries and has forged synergistic business partnerships with other brands. Aficionado continues to offer value for money products and services to the Filipino consumers and the global market.