• Develop and execute innovative marketing strategies to enhance brand visibility for a Pro-Life Healthcare System Corporation in the competitive sector.
• Analyze market trends and adjust marketing plans to meet changing market and competitive conditions.
• Collaborate with cross-functional teams to drive marketing campaigns that resonate with target audiences and boost customer engagement.
• Monitor and report on the effectiveness of marketing communications, optimizing as needed for maximum ROI.

• Plan, develop, and implement a variety of innovative, creative, and strategic on-brand content across social media platforms and monitor its effectiveness.
• Oversee the execution and maintenance of the rolling calendar for all social media pages.
• Ensure brand consistency in imagery, copy, and tone of voice during one-on-one interactions with the audience.
• Prepare weekly and monthly reports with statistics on content reach, engagements, and audience size.
• Measure social media campaign KPI. Must keep a pulse on and report on- important developments, and report on significant findings along with campaign results after end of campaigns.
• Come up with an innovative and creative strategy to engage followers and draw in new visitors based on day-to-day interactions and experiences with current available social media accounts. Ensure to quickly adapt and effectively implement those strategies in response to customer feedback.
• Supervise, record, and prepare reports on all inquiries, concerns, and feedback received from all social media pages/platforms are reviewed before posting.
• Study relevant metrics and trends in social media, and research popular social media platforms.
• Collaborate with other departments to determine omnichannel marketing opportunities.
• Perform other related tasks that may be assigned from time to time

Develop and Execute Marketing Strategies:

• Create and implement comprehensive marketing strategies that drive brand awareness and growth across multiple channels.
• Collaborate with senior management to align marketing efforts with business objectives and product goals.

Market Analysis and Audience Identification:

• Analyze market trends, competitor activities, and consumer behavior to identify growth opportunities.
• Define and segment target audiences to ensure tailored marketing campaigns and outreach.

Social Media Management:

• Oversee and manage all social media platforms (e.g., Instagram, Facebook, LinkedIn, Twitter) to ensure consistent brand messaging.
• Develop and schedule engaging content, including graphics, videos, and copy, to maintain a strong social media presence.

Graphics and Video Editing:

• Utilize graphic design and video editing tools to create high-quality content for social media, digital ads, and other marketing materials.
• Ensure all visuals align with brand guidelines and convey clear messaging across platforms.

Marketing Department Management:

• Support the marketing manager in managing day-to-day operations of the marketing department, ensuring smooth collaboration and workflow.
• Assist in coordinating tasks among team members, tracking progress, and ensuring timely delivery of marketing initiatives.
• Supervise junior marketing staff and guide them in executing marketing campaigns and content creation.

Event and Campaign Organization:

• Assist in planning, executing, and managing promotional events, product launches, and marketing campaigns.
• Coordinate logistics, work with external vendors, and ensure event execution aligns with marketing objectives.
• Measure and report on the success of campaigns and events, adjusting strategies as needed to improve future efforts.

Reporting and Optimization:

• Monitor campaign performance across all marketing channels, providing regular updates and reports to management.
• Use data insights to optimize marketing strategies and improve overall campaign effectiveness.

• Helping to execute the organization's marketing strategy.
• Working directly with marketing heads and other departments.
• Monitors and manages social media accounts.

Understanding of digital marketing, social media platforms, and online advertising. Knowledge of marketing analytics tools (e.g., Google Analytics, social media insights). Familiarity with design software (e.g., Adobe Creative Suite, Canva) is a plus. Creativity and a strong sense of initiative. Attention to detail and organizational skills. A collaborative mindset and ability to work well in a team. Adaptability and willingness to learn new marketing trends.

Key Accountabilities

Marketing Specialists will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.

Job Description

Marketing

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch

• Working cross-departmentally to align campaign strategies and goals across the organization

• Propose the most appropriate events and messages in line with corporate strategies

• Launch Paid Digital Ad Campaigns on paid ads platforms

Paid Advertising Management

• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.

• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns

• Provide a keen understanding of revenue tracking and paid advertising

• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time

Other Duties

To respond to changes in the marketing function as dictated by the Company

Developing creative strategies with the sales team to attract potential and new players

To carry out any other reasonable duties and responsibilities as assigned

• Analyze market trends to position our brand effectively in a competitive industry.
• Measure and report on the success of marketing campaigns.
• Collaborate with stakeholders to ensure alignment with our firm's strategic goals.

Sales Support and Pipeline Review Coordination

• Organizes holding of the Monthly Pipeline Review, coordinates the availability of the monthly pipeline reports of the sales team members for presentation, and keeps records of pipeline report notes and to-dos for each Management Pipeline Review (MPR) attendee
• Prepares and maintains the following reports:

1. Minutes of the Meeting (MOM) statistics (number of client calls and number of days submitted)
2. To-do-list for people assigned or concerned as discussed in the MPR

• Does analysis and makes recommendations based on the data analyzed to improve the process or provide an input to the performance evaluation of the concerned employees
• Keeps track of leads given to sales, their status, and their contact details
• Recommends marketing campaigns in close coordination with the general manager and the sales team by formulating marketing letters, maintaining a validated suspect list, uses social media to reach out to prospects, and monitors the effectivity of the campaign
• Makes presentation on new trends in digital marketing and sales strategies based on his or her attended webinars, researches, etc.
• Rolls our periodic survey to customers on our sales and systems support teams to determine the service quality and effectiveness

Partner Relations

• Communicates with the principals on product updates, pricing, needed support, meetings, and principal-sponsored events as directed by the general manager
• Communicates with the information technology partners of the company for product updates, pricing, and support accurately and in a timely manner

Branding and Marketing

• Handles implementation of marketing activities approved and directed by the management, monitors marketing activities, gather pertinent statistics to measures effectivity, and regularly updates the management on status and results of every marketing activity
• Responsible for the update and maintenance of the company's website to ensure it has current and relevant content, attract new customers, and increase present customers' awareness of the company’s product and service offerings
• Writes and locates contents for our website and monitors visits to our website and in-bound queries
• Keeps abreast of local news which will impact our major customers and targeted industries and apprise the general manager and sales team on this

Events Management

• Initiates and manages staging of events as directed by the general manager, sales team, and principals in support of the company’s sales strategies and targets, obtains invitation list from the sales team and the general manager, and handles communication of invites and follow-ups to ensure optimal acceptance and attendance
• Prepares and oversees the annual budget for the company’s events, brochures, and other marketing tools or materials and ensures that expenses are within each event's budget to manage costs
• Takes charge of logistics and other arrangements for company events such as planning session, solutions update, and as needed or assigned invites clients and speakers

Accreditation

• Responsible for preparing or collating accreditation documents required by the clients in coordination with the concerned parties in the organization
• Maintains records of and monitors expiry periods of accreditation requirements of our regular customers and coordinates with the concerned account executive to initiate renewal of activities
• Deals with clients as necessary to complete documents for vendor accreditation

Others

• Performs other job-related tasks that may be assigned from time-to-time

A Marketing Officer is a professional responsible for managing and coordinating various marketing activities within an organization. This role involves developing and implementing marketing strategies aimed at increasing brand awareness, driving sales, and promoting a positive image of the company and its products or services. Marketing Officers work closely with other departments, such as sales, public relations, and product development, to ensure a unified and effective marketing approach.

• Assists the team with implementation of campaigns 
• Plan, develop, and execute campaigns
• Do other tasks that may be assigned from time to time

• Assist in the execution of marketing campaigns and promotions.
• Provide administrative support to the marketing team, including scheduling and coordination.
• Maintain and organize marketing materials and digital assets.
• Monitor and report on marketing metrics and performance.
• Manage communication with vendors and external partners.

• Maintain accurate records of sales activities and customer interactions.
• Prepare reports to assist the sales team in decision-making.
• Support promotional activities and customer engagement initiatives.

• Creation of new and updating of old sales training programs presentations
• Calendarization of Training Events
• Assist in creation of Sales Training Invites and Evaluation Form
• Creation and sending of monthly birthday greetings to all birthday celebrants
• Assist in every sales engagement events but not limited to sales rally, sales assembly, sales awarding etc.
• Assist in conceptualization of new engagement and development programs
• Accurate filing of documents per salespersons
• Creation of contracts of new and renewed salespersons
• Assist in collection and maintenance of seller's compliance to government agencies such as but not limited to BIR, PRC, DHSUD

Location: BGC, Taguig

The Intern is responsible for providing support for any of the Marketing Team. In this position, the intern is expected to learn and experience the creative aspects and facets of advertising, marketing, account management, PR, influencer marketing, digital marketing and general administration from strategy to ideation to execution and production.

The intern will report to his/her Immediate Supervisor and provide active assistance with all business needs related to support the assigned team.

Primary duties but are not limited to, as applicable:

• Understand and learn all about creative advertising.
• Learn and understand print and audio-visual advertising campaigns.
• Learn to build brand image for clients’ products.
• Learn and understand all about media planning.
• Conduct research and gather notes on media campaigning.
• Conduct research, analyze and understand marketing trends.
• Learn to build client relationships.
• Learn and understand graphic arts and graphic designing.
• Prepare and execute media plans and advertising campaigns.
• Learn to operate within the budgetary limits of clients.
• Actively brainstorm with the team new and innovative ideas to engage a larger (captured) audience.
• Assist in the management of social media outlets/accounts by increasing frequency of interaction, keeping the content fresh
• Learn to build relationships with clients and third-party suppliers (production, event and influencers)
• Other relevant tasks that may be assigned from time to time.

• Assist in collecting quantitative and qualitative data from marketing campaigns
• Assist in post-mortem reports to evaluate the effectiveness of marketing campaigns, initiatives, promotions, and other marketing-related projects
• Collaborates and assist in developing strategic partnerships with the sales team, mall marketing, suppliers, and other corporate partners in creating programs that help push sales and enhance the customer shopping experience
• Coordinates with the sales team, mall administration, suppliers, and other corporate partners for marketing-related concerns
• Assist in market analysis and research on the latest trends.
• Support the marketing team in daily administrative tasks
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Monitor all social media platforms for trending news, ideas, and feedback.
• Help with the planning of marketing events.
• Help in researching and evaluating competitor marketing and digital content.
• Contribute to the creation of mock-ups, email campaigns, and social media content.
• Prepare promotional presentations
• Help distribute marketing materials
• Other tasks assigned by Superior