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Key Responsibilities:

• Assist in developing and executing effective marketing strategies tailored to the Philippine market while analyzing market trends and competitors to inform localized marketing initiatives.
• Support the Marketing Director in mentoring and guiding the marketing team, fostering a culture of collaboration and accountability to meet targets and contribute to company growth, while ensuring adherence to marketing processes and guidelines for optimal efficiency.
• Monitor and report on marketing performance metrics, providing insights and recommendations to the Marketing Director and HQ team.
• Collaborate with cross-functional teams to align marketing strategies with overall business objectives and contribute to integrated campaigns.
• Undertake additional responsibilities as assigned by the Marketing Director.

• Develop and execute innovative marketing strategies to drive customer acquisition and brand visibility in the competitive shopping and retail space.
• Analyze market trends and customer data to refine campaign tactics for Virlux Innovations International Corporation.
• Collaborate cross-functionally with sales and product teams to ensure alignment on brand messaging and product positioning.
• Create engaging content across various digital platforms to engage consumers and enhance their shopping experience.
• Monitor and report on campaign performance with an eye for optimization and ROI improvement.

• Overall supervision of all digital marketing programs (Social Media Ads and Google Ads).
• Develop and monitor promotional materials related to the offline and online markets.
• Develop and execute various forms of online advertisements for the business
• Research competition and summarize outcomes for all online stores.
• Prepare digital marketing strategic reports and write action plans to attain specific goals.
• Measure, analyze, and evaluate programs as required.
• Continuously develop brand digitally (via Web Dev, SEO/SEM, PPC, & EDMs) and help form a strong product marketing strategy with the Marketing Manager.
• Create content for advertising implementation.

• Plans, organizes, set priorities, implements and control the subordinates workloads and resources to ensure the development, establishment and maintenance of marketing strategies to meet organizational objectives.
• Analyzes, makes decisions and solve problems within the Marketing Department to ensure the smooth flow of work and the attainment of commitments.
• Demonstrate effective management of the marketing, advertising and promotional activities for all products of the company.
• Creating and exploring new advertising mediums to reach the target audience.
• Understand the products and services offering of the key competitors.
• Manage marketing activities on press releases, contributed articles, event lunch, presentations and events.
• Bringing new media for communication and reaching the target audience.
• Exploring social media as the platform to interact, engage and build customer database.
• Maintain social media presence at property/brand level and at a corporate level;
• Maintain accurate information on company website;
• Design promotional web landing pages to track effectiveness of other marketing initiatives;
• Draft Press Releases and represent the company to media outlets;
• Seek to minimize marketing expenses, develop annual forecasts;
• Accomplish financial objectives by preparing an annual budget scheduling expenditures, analyzing variances, initiating corrective action for Marketing Department.
• Submits to President Officers monthly reports on operations and activities of work unit with corresponding analysis and recommendations.
• Attends training programs and learning sessions for the enhancement of professional, technical, and personal proficiencies.
• Assesses and analyzes subordinates performances against the set of standards and objectives of the Company to be able to determine and improve the unit’s effectiveness by identifying and anticipating problems and effecting remedial and preventive measures.
• Approved leave application and overtime work application of subordinates and performs other administrative matters concerning the Marketing Department.

CXApp Philippines, Inc. is looking for a versatile marketing specialist who can seamlessly combine creativity and content creation with the accurate execution of marketing projects. In this role, you will plan and create original, SEO-friendly content, manage corporate website, marketing collateral, and social media platforms with the goal of increasing audience engagement. 

If you are excited to join a fast-growing Silicon Valley technology company and become a key player in its marketing team, making a lasting impact, we invite you to CXApp! 

To be successful in this role, you should be eager to learn, adopt new methods and tools, find creative solutions while delivering excellent results and continuously improving your professional skills. 

1. Develop and execute a comprehensive content marketing strategy that drives key metrics across the buyer lifecycle from awareness to acquisition to purchase. 
2. Prepare high-quality marketing assets, including brochures, ebooks, Powerpoint presentations, newsletters, whitepapers, speaker decks, award submissions, etc. 
3. Create and manage an editorial calendar for content planning and production and perform regular audits for content gap analysis and optimization. 
4. Plan, research and connect with SMEs for blog and thought leadership content aligned with departmental goals and product announcements. 
5. Execute content marketing projects from start to finish, including project management (kickoff, timelines, review), writing, researching (i.e. SEO keywords or subject matter), editing content, managing internal stakeholder input to ensure quality and alignment, and ensuring a robust distribution strategy for each content asset. 
6. Maintain and update website pages with new copy, new landing pages, and topics and continually refine for SEO .
7. Manage external communications as part of our content marketing engine with email, nurture content, and newsletter cadence.  
8. Develop and publish content to all social channels, including but not limited to Twitter, LinkedIn, YouTube, etc. 

Creative Strategist for USA E-Commerce BrandLocation: Remote (100% online, CST Time Zone)

Working Hours: Monday to Friday, 9:00 AM to 5:00 PM CST (with flexibility)

Contract Type: full time

Note: We can only accept resumes and intro videos in English.

About the Role

We are a fast-growing direct-to-consumer e-commerce brand focused on delivering innovative health and wellness supplements to enhance our customers' lives.

We are seeking a talented Creative Strategist and Copywriter to join our in-house marketing team. In this role, you will be an equal part creative strategist and compelling copywriter, leading the creation of engaging and conversion-focused content from ideation to execution.

Our marketing philosophy revolves around creating content that not only engages but also converts. You'll confidently lead our production team, developing performance-focused ads and campaigns that drive sales and achieve customer acquisition KPIs like CTR (Click-Through Rate) and CPA (Cost Per Acquisition).

Responsibilities

• Craft marketing content that engages and converts, helping us achieve customer acquisition targets.
• Lead the production team from ideation to execution, injecting strategic expertise and guiding our creative vision.
• Conduct in-depth competitor analysis and keep up with social media ad trends.
• Identify key target personas and develop direct response copy that addresses their pain points, creating compelling hooks and calls-to-action.
• Collaborate with in-house creative and production teams to execute user-generated content (UGC) strategies that align with brand identity.
• Lead the ad creation process, working closely with graphic design and video editing teams to ensure adherence to performance marketing best practices.
• Work with the marketing and design teams to create high-converting landing pages, static ads, video ads, and other marketing materials.

• Ensures that all print, online and other forms of marketing collaterals are consistent with  

the branding guidelines of THE COMPANY.  

• Ensures that all possible advertising spaces within the vicinity of the branches and media  

channels are utilized to promote the different review programs and other offerings of  

THE COMPANY.  

• Accepts request for display/posting of marketing collaterals within the vicinity of the  

branches and submits initial recommendation to the Marketing & Sales Head for his  

approval.  

• Documents all advertising and promotional activities including the proper documentation of  

all collaterals released by the department.  

• Identifies and recommends external media opportunities.  
• Conceptualizes marketing collaterals for all marketing activities for the approval of the  

Marketing & Sales Head.  

• Monitors the effectiveness of the marketing collaterals released to the public and keep  

documents to serve as basis for the future plans.  

• Acts as the coordinator between the Marketing Department and Graphic Artist or creative  

team for the production of marketing collaterals.  

• Recommends suppliers with lower cost for the production of marketing collaterals.  
• Acts as the head of all events to promote THE COMPANY.  
• Implements the community campaign and visibility plans of THE COMPANY.  
• Submits periodic status reports to the Marketing & Sales Head.  
• Performs functions of the Customer Relations Officer as secondary tasks.  
• Performs other related tasks that may be assigned from time to time.  

Competencies:

• Knowledge on general marketing including advertising and marketing communications  
• Creative  
• Good presentation skills  
• Good interpersonal relationship skills 

• Acquisition of BPO clients and growth of client partnerships to meet and exceed revenue targets for domestic and international regions through delivery of potential partnerships
• Continuously hunt for new client partnerships and ramp existing ones
• Own, build and manage partner opportunity pipeline through hunting
• Monitor client satisfaction through periodic business performance measurement, analysis of KPIs and SLAs
• Plan and deliver measurable and impactful customer acquisition activities, events and other marketing initiatives individually and with cross functional teams
• Represent the company in new client acquisition and engagement campaigns, events and other marketing initiatives.

Job Summary • Support in executing regional strategies and social media campaigns in the Southeast Asia region

Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches

• Implement social media amplification and affiliate marketing as part of integrated marketing campaign
• Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion
• Review and edit the contents for Meta, TikTok and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn
• Manage influencer marketing campaign and support media/influencer engagement events
• Able to travel (monthly basis) to Singapore to oversee video content creation at regional office or events
• Provide social media analysis in monthly reports
• Support regional stakeholders on reporting requirements
• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline

• SEO & Keywords: Implementing initial SEO strategies and developing keyword associations for better searchability.
• Google Maps: Updating and completing business location on Google Maps.
• Media Buying & Ads: Launching media buying and display ads, and testing campaigns for effectiveness.
• Google Analytics: Reviewing and interpreting Google Analytics for searchability insights.
• KOL & UGC: Identifying Key Opinion Leaders (KOLs) and user-generated content for engagement.
• Local Channels: Exploring local platforms for outreach.
• Competitor Analysis: Monitoring and reporting on competitor strategies.
• Campaign Performance: Establishing a system to evaluate campaign effectiveness.
• Digital Communication: Enhancing understanding of online communications and static company pages.
• Content Strategy: Developing a content calendar and system for weekly optimization, with content buckets for central and local social media pages.
• Website Management: Regularly managing and updating the website, and analyzing/recommending content updates.
• Social Media Management: Daily management of social media content and creating weekly content plans.
• Lead Generation: Generating leads through media buying based on social media algorithms and managing landing pages for better conversion.
• Analytics & Tracking: Setting up a tracking and monitoring system to report on analytics, ultimately increasing digital reach and leads.

• Trend Identification and Capitalization: Stay ahead of the curve by constantly monitoring social media trends and identifying opportunities to leverage them for our brand
• Content Creation and Management: Develop and execute a content strategy that resonates with our target audience and drives engagement across multiple platforms
• Community Building: Foster a strong and active community by interacting with followers, responding to comments, and managing online conversations
• Client Acquisition and Onboarding: Showcase our social media capabilities to potential clients, win new business, and smoothly onboard them to our services
• Multi-Platform Management: Efficiently manage multiple social media accounts simultaneously, ensuring consistent brand messaging and timely content delivery
• AI and Automation Integration: Embrace AI-powered tools and automation to streamline workflows and improve efficiency
• On-Camera Presence: Be comfortable appearing in front of the camera for video content, representing the brand in a positive and engaging manner
• SEO Optimization: Apply SEO best practices to social media content to improve organic reach and visibility.

• Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion
• Collaborate with account executives to obtain knowledge of the clients’ requirements
• Direct and motivate teams of art directors, illustrators, copywriters etc. to help them use their talents effectively
• Lead brainstorming/creative sessions to generate ideas
• Write and design unique and well-crafted copy that meet clients’ needs as well as our own
• Revise content and presentations, approve/reject ideas, provide feedback to the team
• Train and guide subordinates into accomplished professionals
• Monitor results of team efforts and propose actions for the future

The Associate Creative Director is responsible for creating a vision and serving as the point of reference for all creative plans. This involves overseeing project development, from devising initial concepts and strategies to monitoring progress until completion in order to achieve the most favorable visual and fundamental outcomes that align with Biocostech Philippines Corporation’s brand vision. The role also ensures that each project results in profitability and maximum sales volume for the company, while establishing a long-term vision for the company.

Key Responsibilities:

• Creative Direction:
• Define creative vision and oversee the creative process from concept to execution, ensuring high standards and timely delivery of marketing strategies.
• Draft innovative ideas for branding, marketing campaigns, and other creative projects tailored to the brand.
• Collaborate with cross-functional teams, from marketing, product development, and sales, to ensure cohesive and effective creative solutions.
• Provide direction and feedback to the creative team and third-party agency to refine and enhance concepts that aligns with the project vision and standards of the brand.
• Evaluate the effectiveness of various initiatives and analyze data insights to continuously enhance marketing approaches and providing recommendations for enhancement.

• Research and Development:
• Ensure consistency and alignment with the brand’s identity, and messaging across all creative materials.
• Conducts market research and stay updated on the market trends to identify prospective channels and to keep the brand at the forefront of innovation.
• Ensure all design work adheres to the latest digital and social trends and requirements.

• Project Management:
• Manage multiple projects simultaneously, overseeing timelines, assigned budget, and resource allocation.
• Review and approve creative assets, ensuring they meet the highest standards of quality and align with project objectives.

• Collaboration:
• Implement the strategic and tactical plans as a liaison for the creative unit, which involves overseeing resources such as external vendors and agencies to ensure the successful delivery of projects.
• Effectively and efficiently leads the agencies in developing a clear creative vision and strategy aligned with the brands’ objectives.
• Monitor project status and utilize data-driven insights to analyze and evaluate the performance of agencies.
• Actively participates in the search for third-party agencies for upcoming projects within the specified time frames and budgets.
• Perform services for Biocostech Philippines Corporation its affiliates and its subsidiaries.

• Managing digital marketing projects from conceptualization to execution and production.
• Developing and implementing overall content strategies.
• Creating and curating engaging content for various digital platforms.
• Analyzing digital marketing metrics and trends, including SEM, SEO, and algorithm changes.
• Overseeing community management across social media platforms.
• Collaborating with the marketing team to ensure cohesive and effective marketing campaigns.
• Staying updated with the latest trends and best practices in digital marketing.

The General Marketing Executive is responsible for executing and managing the overall marketing strategies to promote the company's products or services. This role involves handling advertising campaigns, digital marketing initiatives, market research, and brand management, tailored to the Philippine market and its consumers. The position requires a balance of creativity, analytical skills, and an understanding of local consumer behavior to ensure the brand's success and to be able to assist the owner on its overall business.

Key Responsibilities:

• Develop and implement marketing strategies to achieve the company’s goals and targets in the Philippine market.
• Plan and oversee digital marketing efforts, including social media campaigns, content creation, search engine optimization (SEO), and paid online advertising (Google Ads, Facebook Ads, etc.).
• Conduct market research and competitive analysis to understand market trends, customer needs, and the local competition.
• Collaborate with the sales and product development teams to align marketing campaigns with business objectives.
• Create and manage budgets for marketing initiatives, ensuring cost-effective use of resources.
• Develop partnerships and collaborations with influencers, media outlets, and other local brands for co-branding and promotional efforts.
• Monitor and report on campaign performance using KPIs, analytics tools, and customer feedback to adjust strategies as needed.
• Organize events and promotions such as product launches, trade shows, and sponsorship opportunities to enhance brand visibility.
• Manage relationships with external agencies (PR, creative, digital, etc.) to ensure alignment with brand goals and efficient execution.