· Create and execute social media strategies that align with business goals.

· Understand the technicalities of various social media platforms, including algorithms, best practices, and features.

· Ensure optimal performance and compliance with platform guidelines.

· Monitor and respond to comments and messages across social media channels.

· Track and analyze social media metrics to assess the effectiveness of campaigns.

· Prepare regular reports on engagement, reach, and growth.

· Stay up-to-date with industry trends and changes in social media algorithms.

· Adapt strategies based on new trends and audience feedback.

· Work with graphic design teams to ensure cohesive branding and messaging.

· Bachelor’s degree in Marketing, Communications, or a related field.

· 2-4 years of experience in social media management or digital marketing.

· Strong understanding of social media platforms

· Proficient in analyzing social media metrics and performance.

· Basic graphic design skills are a plus (experience with tools like Canva or Adobe).

· Creative thinker with a passion for social media.

· Strong organizational skills and attention to detail.