A Marketing Officer will be responsible for ensuring the planning and execution of ATL, and BTL marketing program integration, including Digital Marketing, Social Media Content, and Advertisement.

Responsibilities:

• Establish a minimum of 50 Key Opinion Leader (KOL) partnerships monthly.
• Generate 2000 leads/foot traffic through marketing partnerships and initiatives.
• Oversee social media platforms, ensuring a minimum of 9 content pieces per month, comprising videos and flat photos for Facebook, Instagram, and Google Business, with a target of 10% monthly improvement in engagements and clicks.
• Create 2 TikTok videos weekly and conduct weekly streams to promote product/service launches.
• Deliver monthly reports to the Managing Director on lead generation.
• Supervise 1 designer and enhance website content.
• Produce a minimum of 4 monthly blogs to enhance SEO.
• Execute 8 Facebook blasts monthly on Clibase.
• Manage all online duties during store openings.
• Others as may be assigned

• Bachelor's Degree in Marketing, Business or equivalent
• Minimum of 3 years as digital marketing, and marketing officer
• Experience in beauty retail or clinic is a plus
• Experience in customer relationship management
• Knowledge in the following: creative digital execution, digital partnerships, digital platforms management, mall marketing partnerships
• Knowledgeable in Canva, Video editing, photo editing.
• Experience in digital marketing, social media/content management, copywriting
• Must be Instagram and Tiktok Savvy
• Up-to-date with the latest industry trends and best practices