Description
The Product and Merchandising Manager is responsible for overseeing and managing the life cycle of products from development to commercialization, ensuring that products are profitable, cost-effective, and are in the right place, at the right time, at the right price, and in the right quantity to meet consumer needs, develop and implement merchandising strategies, and curate layouts that capture market share and drive business growth. He or she will also ensure intellectual property is protected, diligent research and sourcing of new materials, collaborating with vendors and partners to improve product diversity.
Brand Management
- Researching and analyzing consumer behavior, market trends, competitor activity, and brand positioning
- Establishing budgets, performance specifications and sales estimates.
- Developing and implementing strategies that resonate with the target market.
- Help shape and communicate company vision and mission in collaboration and coordination across all departments
- Align the company around the brand’s direction, choices and tactics
- Lead creative development to motivate the target audience to “take action”
Revenue and Bottomline Growth
- Conducting market research and analyzing trends and competitive offering to determine product demand and sales potential
- Managing and pricing inventory levels to maximize sales while minimizing inventory liabilities
- Developing and managing visual displays and product layouts to encourage customer purchases
- Analyzing sales data to identify opportunities for improvement and maximize profits
- Acquire new clients and new business through effective merchandising strategies
- Gathering feedback from retail and analyzing consumer behavior to define our company’s positioning
- Drive innovation and simplicity - identify opportunities and drive process improvements, standardization, and enablers to gain efficiencies for in-store merchandising execution
- Establish performance specifications, cost and price parameters, market applications and estimates
Merchandising Management
- Developing and implementing merchandising strategies that align with the company’s goals and objectives
- Overseeing the planning and implementation of merchandising strategies.
- Creating eye-catching store layouts that showcase the brand and aesthetic of the company.
- Tracking inventory movement and systematically introducing strategies to promote sales and product movement
- Collaborating with the marketing department to brainstorm new projects, campaigns, and business ideas
- Interpreting sales reports and guiding how to improve figures and customer engagement.
Other tasks and responsibilities
- Performs tasks that may be assigned by management
- Participate in weekly/monthly retail management meeting
- Provide feedback on overall client/customer journey and end to end process
- Conduct of showroom checklist