Marketing Specialist

A. Primary Responsibilities

1. Contribute in the implementation of marketing strategies

2. Support the Managing Director in overseeing the department’s operations

3. Develop effective and integrated marketing campaigns across offline and online channels

4. Develops new marketing strategies and campaigns based on detailed analysis of SIT+ target market

5. Act as company brand excellence advocate, ensuring the consistency in the use of brand standards and guidelines are met

6. Generate leads from email campaigns, events and online campaigns

7. Creates content that can be used for email or online campaigns

8. Updates or create new collaterals that the sales team can use

9. Liaise with external vendors to execute campaigns and other marketing initiatives

10. Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials

11. Identifies the appropriate media channels where each product or services marketing materials can be delivered to the company’s target audience

12. Write, proofread, and edit creative and technical content across different mediums

13. Acts as a go-to resource for up-to-date, accurate research and market information

14. Ensures that the company website is current and regularly fed with new content

15. Monitors, adjusts and report on marketing strategy results closely and creates detailed reports with data analysis and other feedback

16. Researches and analyzes a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data to identify new marketing opportunities

17. Presents findings to the sales team to help guide the direction and activities of the department.

18. Work with external teams and vendors to execute marketing programs

• Graduate of Bachelor's degree in Economics, Marketing, Management and Entrepreneurship, or any business-related field. 
• At least 2 years of experience as marketing specialist.
• Must have google ad background. 
• Familiar in Canva.