Responsible for managing the company's marketing initiatives. Uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to senior executives.

RESPONSIBILITIES

• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic
• Deploying successful marketing campaigns from ideation to execution
• Experimenting with various organic and paid acquisition channels
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of successful marketing campaigns and brand management.
• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
• Excellent communication, leadership, and project management skills.
• Ability to think creatively and strategically.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement