As a Market Analyst, you will play a crucial role in helping the company understand market trends, customer behaviors, and competitive landscapes. Your insights will drive strategic decisions and marketing efforts, ensuring the company remains competitive and aligned with industry developments. This role involves data analysis, market research, and presenting findings in clear and actionable reports.

• Conduct in-depth research on market trends, customer preferences, and emerging opportunities.
• Analyze data on sales, competitors, and industry conditions to identify key patterns and actionable insights.
• Monitor and evaluate the performance of products or services in the market.
• Prepare detailed reports and visual presentations summarizing research findings.
• Collaborate with marketing, sales, and product teams to develop strategies based on market research.
• Track competitors’ activities, including pricing, product launches, and marketing campaigns.
• Use statistical tools and software to interpret and organize large datasets.
• Recommend actionable strategies to improve market positioning and business growth.

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field.
• Strong analytical and problem-solving skills.
• Proficiency in data analysis tools (e.g., Excel, Tableau, SPSS) and market research techniques.
• Excellent communication and presentation skills.
• Attention to detail and the ability to synthesize complex information into clear insights.
• Familiarity with the industry and an understanding of consumer behavior trends is a plus