Avanteph Staffing and Consultancy Inc. Junior Media Planner

₱30-35K[Monthly]

Hybrid - Quezon CityFull-time1-3 Yrs ExpBachelor

Written CommunicationProfessional ServicesCreative DirectionConsumer ProductsSocial MediaBig DataEntrepreneurshipE-CommerceEntertainmentMultimedia

We are looking for a Media Planner to shape and execute effective advertising campaigns. Your job will be to identify and reach target audiences, as well as evaluate campaign success.
To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams. Knowledge of market research and a willingness to follow media trends are essential.
Your goal will be to optimize media marketing campaigns to increase brand awareness, engagement and online conversions.
Collect and analyze market data
Identify target audiences and understand their behavior and habits
Determine the best digital media outlet mix for our campaigns
Optimize ad campaigns according to geographic exposure, frequency, time spans and more
Allocate budgets and monitor costs
Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
Evaluate the success of media strategies and campaigns

Proven experience as a Media Planner; experience in digital media is preferred (Meta, TikTok, Laz, Shopee)
Broad knowledge of media channels
Familiarity with campaign evaluation metrics and media buying
Working knowledge of analytics tools
Excellent communication and teamwork skills
An analytical mind with an aptitude for statistics
Strong decision-making skills
BS/BA in Marketing, Business Administration or similar field