As a content strategist, key responsibility will be maintaining a strategic direction in each content piece, whether blogs, infographics or videos, to strengthen our brand’s voice. You will also determine the best content formats to ensure high consumer engagement while generating leads to attract potential prospects.

• A content strategist assists businesses, marketing firms with creative ideas for promotional content, design elements and advertisements. Working closely with other departments in a firm, the role of a content strategist comprises executing informative and engaging content pieces like articles and white-papers backed with thorough research.
• Additionally, the content strategists’ roles and responsibilities include editing campaigns for marketing, owning the content strategy for a website, executing content projects on the website and social media, as well as performing audits to ensure that the content aligns with the business objectives.