Digital Marketing Officer

₱15-25K[Monthly]
Hybrid - Quezon CityFull-time1-3 Yrs ExpBachelor
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Job Description

Digital MarketingContent DevelopmentRelationship BuildingMarket ResearchData OperationCampaign Performance MonitoringKOL OutreachAffiliate Marketing Management

Description

Job Summary:


The Digital Marketing Officer role focuses on creating high-quality content for our social media platforms, managing live selling activities, overseeing Key Opinion Leader (KOL) outreach and relationships, and managing the User-Generated Content (UGC) creator hub. The Digital Marketing Officer is enthusiastic about digital marketing, exceptionally organized, and skilled at driving engagement and growth across our digital platforms.

Content Creation and Review:

  • Develop, create, and curate engaging and high-quality content for our social media platforms, website, and other digital channels.
  • Collaborate with the marketing team to produce visually appealing graphics, videos, and written content that aligns with our brand voice and strategy.
  • Review and edit content to ensure consistency, accuracy, and adherence to brand guidelines.


Live-Selling Management:

  • Plan and execute live-selling events in Marketplaces to drive product sales.
  • Coordinate with influencers and livesellers to schedule and manage live-selling sessions.
  • Monitor live-selling performance metrics, provide recommendations for improvements, and implement strategies to enhance engagement.
  • Collaborate with Ecomm team to ensure the availability of featured products.
  • Develop creative strategies to maximize reach and conversions during live-selling events.

 

KOL Outreach and Management:

  • Identify and reach out to potential Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
  • Build and maintain strong relationships with KOLs to foster collaboration and promote our products.
  • Coordinate KOL campaigns, track performance, and report on the effectiveness of influencer partnerships.


Assist in Managing the UGC Content Creator Hub:

  • Support the management of our UGC content creator hub by identifying and onboarding new content creators.
  • Provide guidance and feedback to content creators to ensure their content meets our quality standards and aligns with our brand.
  • Monitor and analyze the performance of UGC content, providing insights and recommendations for improvement.


Affiliate Marketing Management:

  • Develop and manage affiliate marketing programs to drive sales and expand reach.
  • Identify and recruit new affiliates and partners to promote the brand and products.
  • Monitor affiliate performance, analyze data, and optimize strategies to improve conversion rates.
  • Maintain relationships with affiliates to ensure active engagement and maximize partnerships.
  • Create marketing materials and resources for affiliates to support their promotional efforts.

 

Analytics and Reporting:

  • Track, analyze, and report on the performance of digital marketing activities.
  • Use data to identify trends and insights, making recommendations for improvements.
  • Provide monthly reports on KPIs to the team lead.

 


Perform other related work-related tasks as may be assigned.

Requirement

Education: Bachelor’s Degree in Marketing, Business Management, Communication Arts or any related discipline  

Work Experience: 1-3 years of work experience preferably in a digital marketing role. 

Language: Proficient in the English and Filipino language

Skills:

  • Strong written communication and presentation skills 
  • Strong knowledge of social media platforms
  • Strong knowledge of shooting, editing, and creative programs
  • Visual design skills (Photoshop, Canva, Capcut etc.)
  • Proficient in MS Office (Word, Excel, PowerPoint, etc.)


Rodessa Alba

HR ManagerOrganica Nutrition

Active today

Working Location

59 Labo, Brgy. San Isidro Labrador, Organica Nutrition Inc., 59 Labo, La Loma, Quezon City, 1114 Metro Manila, Philippines

Benefits

  • Allowances

    Telecommunication Allowance

  • Government Mandated Benefits

    13th Month Pay, Pag-Ibig Fund, Paid Holidays, Philhealth, SSS/GSIS

  • Insurance Health & Wellness

    HMO

  • Perks Benefits

    Company Equipment

  • Professional Development

    Job Training, Professional Development

  • Time Off & Leave

    Bereavement Leave, Sick Leave, Solo Parent Leave, Special Leave for Women, Vacation Leave

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Posted on 25 October 2024

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