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We are seeking a Digital Marketing professional to lead the execution, optimization, and governance of digital marketing operations, with primary ownership of SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) strategy and performance.

This role ensures operational excellence across campaign execution, tracking, and data integrity while driving organic and AI-driven visibility through technical SEO, content optimization, and cross-channel search strategy. You will act as a bridge between marketing operations, analytics, and search strategy to enable scalable growth and improved discoverability across both traditional and AI-powered search ecosystems.

Key Responsibilities

1. Marketing Operations & Campaign Execution

• Oversee campaign setup, trafficking, tagging, and quality assurance processes
• Ensure accuracy in trafficking sheets, audience activation, and campaign launches
• Maintain operational consistency across all digital marketing channels

2. Data Integrity, Tracking & Governance

• Own tracking accuracy across all platforms, including tagging implementation and QA
• Govern event taxonomy, data ingestion, and reporting standards
• Monitor and resolve discrepancies across data pipelines and dashboards
• Ensure compliance with data privacy and internal governance policies

3. SEO Strategy, Execution & Performance (Primary Focus)

Technical SEO & Site Health

• Conduct technical audits covering crawling, indexing, site speed, Core Web Vitals, XML sitemaps, and redirects
• Maintain ongoing site health monitoring and optimization

Content & On-Page SEO

• Identify content gaps using SEO tools and collaborate with content/creative teams
• Optimize metadata, internal linking, and on-page SEO elements

Off-Page SEO & Authority Building

• Develop and manage backlink strategies to improve domain authority and rankings

Performance Monitoring

• Track SEO performance using Google Search Console and analytics tools
• Monitor rankings, organic traffic, and conversions using GA4 attribution

4. AEO Strategy & Execution

• Develop and implement Answer Engine Optimization strategies, including structured data and schema markup
• Optimize content for AI-driven search platforms and answer engines
• Collaborate with brand, content, and AI-readiness teams

AI Search Visibility

• Monitor brand visibility across AI-generated answer platforms
• Identify opportunities to improve citations, mentions, and AI search presence

5. Cross-Channel Search Strategy

• Partner with paid media teams on keyword strategy and search coverage
• Prevent keyword cannibalization between paid and organic efforts
• Develop integrated SERP strategies to maximize visibility

6. Measurement & Reporting

• Define SEO and AEO KPIs, benchmarks, and reporting frameworks
• Deliver insights on search performance and AI visibility trends
• Maintain regular performance reporting cadence for leadership

7. Cross-Functional Leadership

• Collaborate with media, creative, analytics, and product teams
• Provide technical and operational guidance across campaigns and content initiatives
• Serve as subject matter expert in marketing operations, SEO, and AEO

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field
• 2–5+ years of experience in digital marketing, SEO, or marketing operations
• Strong experience with technical SEO (site audits, indexing, Core Web Vitals, schema, etc.)
• Hands-on experience with tools such as Google Search Console, GA4, and SEO platforms (e.g., SEMrush, Ahrefs, Screaming Frog)
• Proven experience managing campaign operations, tagging, and tracking systems
• Strong understanding of data governance, event tracking, and analytics frameworks
• Experience working with cross-functional teams (content, media, analytics, product)
• Strong analytical skills with ability to translate data into actionable insights

Preferred

• Experience in AEO (Answer Engine Optimization) or AI search optimization strategies
• Familiarity with structured data, schema markup, and AI-driven search ecosystems
• Experience in managing backlink or digital authority-building strategies
• Background in large-scale or multi-channel digital marketing environments
• Knowledge of GA4 attribution modeling and cross-channel measurement
• Exposure to AI tools or emerging search technologies

Soft Skills

• Strong leadership and stakeholder management abilities
• Detail-oriented with a focus on data accuracy and governance
• Excellent communication and cross-functional collaboration skills
• Strategic thinker with strong execution capability
• Ability to manage multiple priorities in a fast-paced environment