The Video Production Specialist is responsible for planning, shooting, and editing video content that effectively communicates the brand’s story, showcases its products, and engages audiences across multiple platforms. This role requires strong technical skills in videography, video editing, and production workflows, as well as a creative mindset that aligns with the latest digital and social media trends. The Video Production Specialist will collaborate with the marketing, live, and social media teams to deliver high-quality, impactful video assets that support campaigns, livestreams, and overall brand initiatives.

Duties and Responsibilities:

Video Shooting & Production

• Capture short and long-form videos in various styles according to brand needs (product highlights, lifestyle, tutorials, event coverage, ads, etc.).
• Showcase product positioning, atmosphere, quality, and functions in visually compelling ways.
• Manage on-location setups including lighting, props, backgrounds, and scene arrangements to ensure professional video quality.

Pre-Production & Concept Development

• Collaborate with the marketing/content team to understand shooting requirements.
• Participate in storyboarding, script creation, and planning.
• Recommend creative concepts, angles, and treatments that align with the brand.

Post-Production & Editing

• Edit raw footage into polished content, including color grading, sound design, motion graphics, and effects when needed.
• Ensure final videos align with brand image, messaging, and campaign requirements.
• Optimize video formats for multiple platforms (TikTok, Facebook, Instagram, YouTube, Shopee, Lazada, etc.).

Creative Development

• Stay updated on social media and video editing trends to keep content fresh and engaging.
• Constantly propose and experiment with new styles, formats, and storytelling techniques.
• Contribute creative ideas to improve overall video production quality and campaign performance.

Collaboration & Support

• Work closely with KOLs, talents, livestream teams, and social media managers to produce cohesive video assets.
• Support livestream productions when needed (camera operation, technical setup, background preparation).
• Manage production timelines to ensure deadlines are met.

Asset & Equipment Management

• Maintain and organize video assets, archives, and backups.
• Handle basic care and setup of production equipment (cameras, lighting, microphones, etc.).
• Recommend new equipment or tools to improve production quality.