1. Store Visits & Execution Monitoring

Conduct regular store visits to ensure proper execution of brand and operational standards

Identify gaps and provide immediate, actionable feedback to store teams

2. Store Evaluation & Compliance

Perform structured store evaluations/audits using approved tools

Track and follow through on action plans to ensure compliance with brand and operational guidelines

3. Sell-Out & KPI Tracking

Monitor store sell-out performance and track key KPIs (conversion, ATV, UPT, productivity)

Highlight risks and support implementation of corrective actions

4. Store Operations & Retail Excellence

Ensure adherence to store processes and retail excellence standards

Validate compliance with the Store Operations Manual during store visits

5. Action Planning & KPI Improvement

Support development and execution of action plans to improve KPIs based on performance analysis

Ensure timely follow-through across all assigned franchise stores

6. Training Coordination & Support

Align with FRS Trainers on training topics and calendar execution

Support rollout and tracking of training initiatives in stores

7. In-Store Marketing Execution

Partner with the Brand Team to ensure consistent in-store marketing and visual merchandising execution

Monitor campaign implementation and provide feedback on execution quality

8. Stakeholder Coordination

Collaborate with Franchise Operations Leads and tore teams to support execution of plans and initiatives

Provide on-ground insights to support continuous improvement

Key Success Metrics

• Sell-Out Performance Support
• KPI Tracking & Improvement (Conversion, ATV, UPT)
• Store Audit & Compliance Scores
• Execution of Action Plans
• Consistency in Brand & VM Execution
• Contribution to LFL% Growth