Social Media Specialist

Key Responsibilities:

Social Media Management

• Plan, create, and publish engaging content across social media platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant channels.
• Ensure all content aligns with the brand's voice, identity, and marketing campaigns.
• Manage the social media content calendar and maintain a consistent posting schedule.
• Collaborate with the creative team to produce high-quality visuals and videos.

Community Management

• Monitor and respond to comments, messages, reviews, and customer inquiries in a timely and professional manner.
• Foster positive relationships with followers and encourage meaningful conversations.
• Escalate customer concerns or inquiries to the appropriate teams when necessary.
• Build and nurture an engaged online community.

Copywriting

• Write compelling, accurate, and engaging captions, headlines, and promotional copy tailored to each platform.
• Ensure all messaging is aligned with the brand's tone of voice and campaign objectives.
• Proofread content for grammar, clarity, and consistency before publication.

Content Scheduling

• Schedule and publish content using approved social media management tools.
• Coordinate posting schedules with marketing campaigns, product launches, promotions, and seasonal events.
• Ensure content is published on time across all platforms.

KOL & Brand Partner Coordination (When Necessary)

• Assist in coordinating collaborations with Key Opinion Leaders (KOLs), influencers, content creators, and brand partners.
• Help manage campaign timelines, content submissions, and deliverables.
• Track collaboration performance and prepare post-campaign summaries.

Social Media Reporting

• Monitor and analyze social media performance metrics, including reach, engagement, follower growth, video views, and conversions.
• Prepare weekly and monthly performance reports with actionable insights.
• Recommend strategies to improve content performance and audience engagement.

Trend Monitoring

• Stay updated on social media trends, platform updates, viral content, and competitor activities.
• Identify emerging trends and recommend creative ideas that keep the brand relevant and engaging.
• Proactively suggest new content formats, campaigns, and engagement strategies.