Job Overview

Responsible for overseeing the social media team and leads the execution of digital plans and execution of the brand's social media presence.

Key Responsibilities

1. Social Media Growth & Content Management

• Assist the Digital Marketing Manager in developing strategies to increase followers, engagement, and brand reach across all social platforms.
• Oversee the creation, scheduling, and execution of social media content in all platforms.
• Ensure all content aligns with brand identity, messaging, and campaign objectives.
• Analyze KPIs, generate performance reports, implement optimization recommendations.
• Influencer & trend Integration in contents to drive more awareness and conversion.

2. Campaign & Product Launch Management

• Assist the Digital Marketing Manager in planning, coordinating in stakeholders, and executing product launches and marketing campaigns.
• Oversee campaign execution, ensure alignment with brand and digital marketing strategy.
• Analyze campaign metrics, prepare insights for Digital Marketing Manager.

3. Team Leadership & Development

• Support the Digital Marketing Manager in coaching and mentoring junior social media team.
• Guide the team in campaign executions, provide input for content strategy, support junior team members.

Qualifications & Skills

• Graduate of Bachelor's in Marketing, Communications, or related field;
• 3-5+ years social media experience or any digital marketing roles. Beauty or FMCG related experience
• Advanced understanding of platform algorithms, trends, and growth strategies for Instagram, Tik Tok, YouTube, and Pinterest.
• Ability to plan, review, and approve visual and written content aligned with brand identity.
• Expert in social media management tools (Buffer, Hootsuite, Later)
• Ability to identify key influencers and integrate makeup/beauty trends into campaigns
• Basic graphic and video editing software (Canva, Lightroom, CapCut).
• Strong attention to detail, data-oriented, creative thinker, and problem-solving skills.
• Works effectively with cross-functional teams (Marketing, Creative, PR, Product Development).
• Self-motivated and able to work independently in a fast-paced environment.
• Ability to guide, motivate, and develop team members for high performance.
• Addresses campaign challenges and operational obstacles proactively.

Trainings (if any):

• Any Digital Marketing Strategy, Social Media Analytics, Content Planning, Leadership Workshops

Tools Knowledge/Needed:

• Advance Social Media Management (Facebook, Instagram, Tiktok, Youtube, Podcast)
• Analytics tools (Meta Business Suite, Sprout Social, TikTok Analytics)
• Social media management tools (Buffer, Hootsuite, Later)
• Editing software (Canva, Lightroom, CapCut)
• Presentation tools (Canva, Microsoft Office)