Responsibilities

• Develop and execute social media plans that boost brand visibility and engagement.
• Create and schedule daily content—posts, images, and short videos—for various platforms.
• Manage community interactions by responding to comments, messages, and mentions promptly.
• Track and analyze performance metrics to measure success and guide improvements.
• Maintain and update content calendars to ensure consistent posting across channels.
• Work with other departments—like marketing, design, and customer support—to align messaging.
• Stay informed on social media trends, platform updates, and best practices to keep strategies relevant.

Qualifications

• Degree in marketing, communications, or related field—or hands-on experience managing social media.
• Proficiency in major social platforms (e.g., Instagram, Facebook, LinkedIn) and content scheduling tools.
• Strong writing skills and ability to create engaging posts and visuals.
• Basic video editing ability for short-form content (e.g., Reels) preferred.
• Comfortable tracking metrics (like likes, shares) and using insights to improve posts.