The Social Media Assistant will be responsible for supporting our client's social media efforts across various platforms.

Responsibilities:

Content Creation:

1. Generate engaging and visually appealing content for our client's social media platforms (Instagram, Facebook, Twitter, etc.).

• Create graphics, photos, videos, and other multimedia content to promote our client's products and brand image.

2. Social Media Management:

• Coordinate and manage our client's social media accounts, including scheduling posts, monitoring engagement, and responding to comments and messages promptly.
• Stay up-to-date with social media trends and implement innovative strategies to increase our client's online presence and engagement.

3. Community Engagement:

• Foster a sense of community among our client's social media followers by initiating conversations, asking questions, and encouraging user-generated content.
• Interact with followers in a friendly and professional manner, addressing their inquiries, feedback, and concerns effectively.

4. Influencer Outreach and Collaboration:

• Identify and build relationships with relevant influencers and bloggers in the fashion and lifestyle niche.
• Coordinate influencer partnerships, including outreach, negotiation, and collaboration on sponsored content or brand promotions.

5. Analytics and Reporting:

• Monitor key social media metrics (e.g., reach, engagement, conversions) using analytics tools such as Facebook Insights and Google Analytics.
• Compile regular reports on social media performance, identify trends, and provide actionable insights to optimize our client's social media strategy.

6. Campaign Coordination:

• Assist in the planning, execution, and monitoring of social media campaigns and promotions, aligning with our client's marketing objectives and seasonal promotions.
• Collaborate with the marketing team to ensure seamless integration of social media efforts with overall marketing initiatives.
• Collaborate with the merchandising team to ensure that social media content accurately reflects the latest product offerings, promotions, and initiatives.

7. Content Calendar Management:

• Develop and maintain a content calendar for our client's social media channels, ensuring consistent posting and alignment with brand messaging and promotional activities.
• Coordinate with other departments (e.g., product development, sales) to incorporate relevant content and updates into the social media schedule.

8. Trend Research and Ideation:

• Research industry trends, competitor strategies, and emerging social media platforms to inform our client's social media content strategy.
• Brainstorm creative ideas for social media campaigns, contests, and promotions to engage our client's target audience and drive brand awareness.

9. Ad Campaign Support:

• Assist in the creation and optimization of social media advertising campaigns on platforms like Facebook Ads and Instagram Ads.
• Monitor ad performance, adjust targeting parameters, and allocate budgets effectively to maximize ROI and achieve campaign objectives.

10. Brand Monitoring and Reputation Management:

• Monitor online conversations and mentions of our client across social media platforms, addressing any negative feedback or issues in a timely and professional manner.
• Uphold our client's brand reputation by ensuring all social media content and interactions reflect the brand's values and standards.

• Fresh graduates are welcome to apply
• Experience as a Social Media Assistant or similar role is an advantage
• Excellent written and verbal communication skills
• Strong understanding of social media platforms and their respective audiences
• Creative thinker with the ability to generate engaging content
• Basic knowledge of graphic design and video editing tools is a plus
• Detail-oriented with strong organizational skills