1. Campaign Strategy and Planning:

• Develop comprehensive social media advertising strategies aligned with client objectives and target audience.
• Plan and execute end-to-end campaign strategies, including budget allocation, ad creative development, and audience targeting.

2. Ad Copy and Visual Content Development:

• Create and optimise ad copy that resonates with target audiences.
• Collaborate with the creative team to design and produce visually compelling assets for social media ads.

3. Platform Expertise:

• Demonstrate expertise in major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and their advertising features.
• Stay informed about platform updates, new features, and emerging trends.

4. Audience Targeting and Segmentation:

• Conduct audience research and segmentation to optimise targeting and enhance campaign performance.
• Implement A/B testing strategies to refine audience targeting and messaging.

5. Campaign Optimisation and Analysis:

Monitor and analyse key performance indicators (KPIs) to ensure campaigns meet or exceed client expectations.

Implement ongoing optimisation strategies based on data-driven insights.

6. Client Collaboration:

• Act as the main point of contact for clients regarding social media advertising campaigns.
• Communicate campaign progress, results, and strategic recommendations to clients in a clear and professional manner.

7. Cross-Functional Collaboration:

• Collaborate with cross-functional teams, including content creators, designers, and account managers, to ensure seamless campaign execution.

8. Stay Informed and Innovate:

• Stay abreast of industry trends, competitor activities, and emerging technologies.
• Innovate and propose new ideas to enhance the effectiveness of social media advertising campaigns.

1. Educational Background:

• Bachelor's degree in Marketing, Communications, or a related field.

2. Experience:

• 2+ years of proven experience in social media advertising, preferably within a marketing agency.

3. Platform Certifications:

• Certifications in major social media advertising platforms

4. Analytical Skills:

• Strong analytical skills to interpret campaign data and provide actionable insights.

5. Communication Skills:

• Excellent written and verbal communication skills.
• Ability to present complex ideas in a clear and concise manner.

6. Results-Driven:

• Proven track record of delivering successful social media advertising campaigns with measurable results.

7. Adaptability:

• Ability to adapt to evolving industry trends, platform updates, and client needs.
• Thrives in a fast-paced and dynamic work environment.

8. Tech-Savvy:

• Proficient in Microsoft Office Suite and experienced in ad management platforms (e.g., Facebook Ads Manager).Top of Form