1. Keyword Research and Analysis

• Identify target keywords to increase organic search traffic.
• Use tools like Google Keyword Planner, Ahrefs, or SEMrush to discover high-value keywords.
• Analyze competitors’ keywords and strategies.

2. On-Page Optimization

• Optimize website content, meta tags, headings, and images for target keywords.
• Ensure proper use of H1/H2 tags, internal linking, and keyword placement.
• Improve site speed, mobile-friendliness, and overall user experience.

3. Content Development

• Collaborate with content writers to produce SEO-friendly articles, blog posts, and web pages.
• Ensure content aligns with SEO best practices, such as keyword density and proper formatting.
• Optimize older content to boost search engine rankings.

4. Technical SEO

• Conduct website audits to identify and fix errors such as broken links, duplicate content, and crawl issues.
• Ensure proper implementation of structured data (schema markup) for rich results.
• Work with web developers to improve website architecture and URL structures.

5. Link-Building Strategies

• Develop and execute link-building campaigns to increase domain authority.
• Research and establish partnerships with high-quality, relevant websites for backlinks.
• Monitor backlinks to ensure their quality and relevance.

6. Analytics and Reporting

• Monitor website performance using tools like Google Analytics, Google Search Console, and Ahrefs.
• Generate weekly or monthly performance reports, highlighting traffic, rankings, and KPIs.
• Provide actionable insights and recommendations to improve results.

7. Keeping Up with Industry Trends

• Stay updated with algorithm changes, SEO trends, and new tools.
• Implement updates to ensure compliance with search engine guidelines.

8. Collaboration

• Work closely with the marketing, content, and web development teams to align SEO strategies with business goals.
• Provide training or updates to team members about SEO best practices.

• Graduate of BSCS, BSIT, or Marketing.
• With at least 3 years of proven experience in SEO roles.
• Proficient in using SEO tools
• Advance knowledge in SEO techniques.
• Preferably with SEO certification on tools and platforms
• Familiar with HTML, CSS, Java Script for website revisions.