We are seeking a proactive and results-driven SEO Specialist to enhance our organic search performance and boost high-quality traffic to our digital properties, increasing user engagement and brand visibility. You will lead SEO initiatives across our B2C websites and applications, with a strong focus on content marketing and analytics. Additionally, you will drive the organic strategy for non-English markets and oversee app store optimisation (ASO)

• Conduct ongoing keyword research to identify opportunities that increase the quantity and quality of search engine traffic to our websites
• Develop and implement SEO strategies to improve organic search rankings and drive qualified traffic
• Perform detailed SEO audits, analyse crawl logs, and use site analysis tools to create actionable optimisation plans
• Recommend and execute strategies for content development aligned with SEO objectives
• Analyse on-page, off-page, and technical factors to optimise web and app SEO; collaborate with agencies to ensure fixes are implemented and validated through to live deployment
• Strategise and drives link building across all B2C websites  Lead and strategise link-building efforts
• Create and maintain dashboards to monitor and assess website performance and statistics
• Collaborate with regional and localization teams to maximize search visibility in non-English markets.
• Educate stakeholders on the latest search engine trends and competitor insights
• Stay ahead of industry trends and ensure B2C channels are optimized for future search technologies.

• Proven expertise in leading and managing SEO strategies, with the ability to analyse digital metrics, web traffic, and user behaviour to drive data-informed recommendations across content and technical improvements
• Strong command of on-page and off-page optimisation, including keyword research, ranking factors, and search engine algorithms
• Proficient in using SEO tools such as SEMRush, Ahrefs, and Google Search Console for troubleshooting and performance enhancement
• Familiarity with HTML, CSS, JavaScript, and web CMS limitations to ensure seamless SEO implementation  Detail-oriented with a keen eye for data, comfortable handling large datasets to inform decision-making.
• Excellent communication and presentation skills, with the ability to articulate complex SEO concepts to non-technical stakeholders
• Ability to adapt to evolving priorities and objectives in a fast-paced, results-driven environment.
• Understanding of medical terminology is a plus
• Minimum of a bachelor’s degree required

Ready to bring your SEO expertise to the forefront and contribute to our dynamic team? Submit your resume along with a detailed portfolio highlighting successful SEO strategies, case studies, and measurable outcomes you've achieved.