Company Background: Xpress is a fast-growing mobile super-app redefining the digital landscape in the Philippines. From mobility and delivery to commerce and financial services, we are building a platform designed to simplify everyday life for millions of Filipinos. As we scale, one of our biggest opportunities is not simply acquiring users — but activating, retaining, and deeply engaging them across the Xpress ecosystem.

Position Overview:

The Product Growth and Lifecycle Manager will serve as a key driver of Xpress’ growth, customer engagement, and product adoption strategy by bridging Product, Growth Marketing, Customer Experience, Data, and Operations. This role will play a critical part in shaping how users experience Xpress—from first touch and onboarding through long-term engagement, retention, and loyalty.

This is not a traditional marketing role focused on branding, social media, or conventional campaigns. Instead, this is a high-impact growth and product operations role centered on building scalable systems that improve customer behavior, engagement, and business performance. The role will lead initiatives involving product launches, lifecycle marketing, go-to-market execution, customer journey optimization, feature adoption, retention systems, behavioral engagement strategies, and funnel optimization across the user lifecycle.

The ideal candidate is highly analytical, product-oriented, customer-obsessed, and experienced in fast-paced digital ecosystems such as mobility, fintech, e-commerce, SaaS, or app-based platforms. This person must be capable of translating customer insights and behavioral data into actionable growth strategies that directly improve activation, engagement, retention, and overall user experience.

The Product Growth and Lifecycle Manager will also own and optimize key customer engagement and marketing automation platforms such as Segment, WebEngage, CleverTap, AppsFlyer, push notifications, in-app messaging, and email and SMS lifecycle journeys to deliver highly personalized, data-driven customer experiences at scale.

Teams that you’ll be working with:

You’ll work closely with Product, Engineering, Data, Marketing, Operations, and Leadership to ensure that great products are not only built — but actually adopted, understood, and used consistently by customers.At Xpress, this role has the potential to directly influence:

• Activation rates
• Retention
• Ride/order frequency
• CAC efficiency
• Customer LTV
• Product adoption
• Revenue growth

Key Responsibilities

1. Product Launch & GTM Execution

• Lead go-to-market planning for new features, services, and product launches.
• Coordinate launch readiness across Product, Marketing, Operations, and Support teams.
• Develop rollout strategies for new verticals, cities, features, and campaigns.
• Ensure customers clearly understand new functionality and value propositions.

1. Lifecycle Marketing & Customer Engagement

• Own and optimize lifecycle marketing tools such as Segment, WebEngage, CleverTap, or similar platforms.
• Build onboarding, activation, retention, and re-engagement journeys across push, in-app, SMS, and email channels.
• Design customer segmentation strategies based on behavioral and transactional data.
• Continuously optimize messaging timing, triggers, and engagement flows.

1. Product Adoption & Activation

• Drive feature discovery and adoption across the app ecosystem.
• Identify onboarding friction points and optimize activation funnels.
• Work with Product and UX teams to improve customer journeys and reduce churn.
• Design behavioral campaigns that encourage habit formation and increased usage frequency.

1. Growth Optimization & Experimentation

• Partner with Product and Data teams to run A/B tests and growth experiments.
• Monitor funnel performance across acquisition, activation, retention, and reactivation.
• Analyze customer behavior and translate insights into actionable growth opportunities.
• Continuously refine engagement strategies based on performance data.

1. Cross-Functional Leadership

• Act as a bridge between Product, Growth, Marketing, Operations, and Customer Support.
• Ensure internal teams understand feature changes, launch priorities, and customer impacts.
• Align lifecycle campaigns with operational realities and business goals.
• Help establish scalable GTM and customer engagement processes as the company grows.

Qualifications:

• 4+ years experience in Product Marketing, Growth, CRM/Lifecycle Marketing, Product Operations, or related roles.
• Strong experience with customer engagement platforms such as Segment, WebEngage, CleverTap, Braze, MoEngage, or similar.
• Deep understanding of:
• Activation funnels
• Retention systems
• Behavioral engagement
• Product adoption
• Lifecycle marketing
• Customer segmentation
• Strong analytical mindset with experience interpreting product and growth metrics.
• Experience working cross-functionally with Product, Engineering, Marketing, and Data teams.
• Comfortable operating in startup environments with evolving priorities.
• Strong communication and execution skills.
• Experience in mobility, e-commerce, fintech, delivery, gaming, or super-app ecosystems is a strong advantage.

Success Metrics (KPIs)

• Activation Rate Improvement
• D30 / D90 Retention Improvement
• Feature Adoption Growth
• Reactivation Rate
• Push/Open/CTR Performance
• Customer Journey Completion Rates
• CAC Payback Improvement
• Customer LTV Uplift
• Ride/Order Frequency Growth